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WELCOMETO THE
PRESENTATION
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subtitle style
Presentation onoperational issues of
PIZZA HUT
Presented by:Rabit Amin Yasin-0920628Shahariar Rashid-0811072Mariyam Abedin-0930061
Mahmuda Akhter Khuky-0910093
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Introductionv Pizza Hut (corporately known as Pizza Hut, Inc.) is an
American restaurant chain and international franchaise,which is wholly owned subsidiary.
v Founded in 1958 Wichita Cansas,a largest city in USA byDan & Frank Carney.
v Transcom Foods Limited, a concern of Transcom Group isthe franchisee of Pizza hut in Bangladesh.
v With being the first movers in the business and theirunique selling propositions and distinct core competencies,Pizza Hut today has become one of the top Pizza Chain s ofthe world due to its unique blend of food items and service.It has sub-divisions all over the world.
v Despite this huge success, Pizza Hut like coming up withgreat-tasting products and exciting promotions because, atPizza Hut, theyve always known that you are whats most
important. We know what you want and weve made itfaster and easier to get it!
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Products served at
Pizza Hut DIFFERENT FLAFOURED PIZZA
CREATE YOUR OWN PIZZA
BEVERAGES
APPETIZER
SOUP
SALAD
PASTA DESSERT
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Core competencies
Resources
+
Capabilities
To createcompetitiveadvantage
-Efficiency
- Quality
-
Innovativeapproach toselling
- Customerresponsivene
ss
Differentiatio
nRegular price
Delivervalue
tocreatedemand
Profit
Outcome
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Major process decision
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Process choice
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Project choiceVolume &
CustomizationHigh
lowHigh
Volume
Cu
stomization
Projec
tprocess
Intermediate focus
Continuous
process
Lineproces
s
BatchProces
s
Processfocus
Productprocess
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Process choicefollowed
by Pizza Hut
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Verticalintegration
v Pizza Hutbuys rawmaterialslike as flour,sugar,
butter,water,bun,cheese,meat etcwhich is
consider asverticalintegration.
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Resource flexibility
v The choices thatmanagement makeconcerning competitivepriorities to determine thedegree of flexibility requiredof a companys resources.
v Pizza Hut dont have enoughresource flexibility.
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us omer nvo vemencapital intensity in Pizza
Hut In Pizza Housethe level ofinvolvement of
customers isvery high incontext.
Capital intensityis the mix ofequipment and
human skills inthe process.
The level ofcapital intensityis enough for
Pizza Hut.
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Customer contact is the extent to which thecustomer is present,is actively involved, and receives personalattention during the process.
HighContact
Dimension
LowContactPhysical presence
What is processed
Contact intensity
Personal attention
Method of delivery
Customer Contact in Pizza Hut
The Pizza hut says, not only do we listen and respond to our'
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Customer contractMatrixService PackageProcess
CharacteristicsHigh interactionwith customers,highlycustomizedservice
Some interactionwith customers,standard servicewith someoptions
Low interactionwith customers,standardizedservices
Flexible flows,complex work withmany exceptions
Flexible flows withsome dominantpaths, moderate
job complexitywith someexceptions
Line flows, routinework easilyunderstood byemployees.
Back Office
FrontOffices
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Process StructureIn Pizza Hut they have a firmed process structure for
doing their operation to serve their customer ,obsessed with the quality of their pizza and theexperience that their customers receive.
Their process structure stand upon the CHAMPS service
that is Cleanliness
Hospitality
Accuracy
Maintenance
Product
Speed
These six objects define the very core of customerexpectations. CHAMPS have become the vehicle, whichdrives Operations Excellence into our business and is
also supported by a reward and recognition scheme forthe Team members.
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Process Structure
Flow chart
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Find out problems &
its bottleneck they have very few item
variety as they only focus on
the pizzas.
They don't have enough
space in the restaurant so inthe days of special occasionthere so much crowd has to
wait for a long time to getlace.
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Recommendation
While researching, we havefound that the Pizza Hut usesmostly imported items for the
ingredients. Instead of this,using mostly local productswould reduce their cost of goods
sold. More emphasis should be given
to research and development, by
hiring chefs from abroad sincethis restaurant sells mostl
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