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SHARON YAN YA
resenters of Wee
9B:
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WHAT IS HOJIAK ?
DELICIOUS
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To help middle-ranged Malaysian
restaurant to adapt to new enviro
Objective:
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OVERVIEW
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Strategy A
Strategy B
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roduct developm ent
➢customers nowadays are much more health conscious
➢ Introduce homemade special fruit juice series
Strategy A
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Homemade Special Fruit Juice S
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BENEFITS R e u ! e C ho " e # $ e r o " % I & p r o ' e E y e he a " $ h e $ ! (((App"e Jui!e
P r e ' e n
$ C a n ! e
r%
) e n e * i $
Y o u r S +
i n
e $ !(((
C
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De$o,i*ie# $he )oy
Wor+ou$ Re!o'ery
-.//0 o* 'i$a&in C
)oo#$ I&&une
Sy#$eBest Diet
Supplements
St ess
Regula
Tomato Juice
range Juice
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!arket developm ent
➢online delivery service by Foodpanda
➢ home-delivery by Restaurant Hojiak
Strategy B
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pre-decided commissio
get featured on te
"ncrease publicit#
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Strategy " # Strateg$
!a%imi&e 'ro(t)
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Prou!$1 Pri!e1
Pro&o$ion1 P"a!e1
Mar$eting Mix %&'(
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'roduct:
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Homemade Special Fruit Juice S
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Packagingfordelivery
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)M*- )M+,
'rice:
➢ Ala-carte Set lunc.dinner
➢Fruit Juice- )M* eac
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)estaurant/s name
"DD * (it) any )om
special fruit +uice (it
Ne! Menu
Pro&o$ion
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• Pro&o$ion *or !u#$o&er 2ho orer e"i'
-
Students could en+oy
./0
discount
priv
dine1in
• Di#$ri3u$e *"yer# aroun uni'er#i$y
romotion:
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Restaurant2s
name
romotion
*e( menu3
"ddress
Delivery Ser vice
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Restaurant 4o+iak is located
Bandar Sun(ay
5oodpanda:
)elp us to
deliver to far places 6klang
7alle
Place: