8/8/2019 Pepsico Presentation 1
1/17
IDENTIFICATION GAP
BETWEEN SALES ANDDISTRIBUTIONPRESENTED BYSANDEEP YADAV
8/8/2019 Pepsico Presentation 1
2/17
y Pepsi is a soft drink produced and manufactured byPepsiCo. Itissold in manyplacessuch as retailstores,restaurants,schools, cinemas and fromvending
machines. The drink wasfirst made inthe 1880s bypharmacist Caleb Brad ham inNew Bern, NorthCarolina. The brand wastrademarked on June 16, 1903.There have been manyPepsi variants produced overthe yearssince 1898.
8/8/2019 Pepsico Presentation 1
3/17
y PepsiCo entered India in 1989 and hasgrowntobecomeone ofthe countrysleadingfood and beveragecompanies. One ofthe largest multinationalinvestors
inthe country, PepsiCo has established a businesswhich aimstoserve the longterm dynamic needsofconsumersin India.
y PepsiCo India and itspartners have invested more
than U.S.$1 billionsince the company was establishedinthe country. PepsiCoprovides direct and indirectemploymentto 150,000 people includingsuppliers anddistributors.
8/8/2019 Pepsico Presentation 1
4/17
y PepsiCois working with more thanone lakh peoplethose are joint directly and indirectly with thecompany. There are 56 distributors and 33 root agents
always connect with the company and joint each andevery corner ofDelhi with the company. Every yearmore thantenlakh people take the testofPepsi.
y
8/8/2019 Pepsico Presentation 1
5/17
JDPL1. SANGAM VIHAR
2. MOTI BAGH3. NETA JI NAGAR
PDLUTTAM NAGAR
BURARI
NATHUPURAMUKUNDPUR
TYANAND VIHAR
8/8/2019 Pepsico Presentation 1
6/17
OUTLET COVERED 397
ACTIVE OUTLETS 308
VISI OF PCI 33
VISI OF CCX 23
OWN VISI 255
MARKET SHARE WITH 0% 1
MARKET SHARE WITH 1-30% 2MARKET SHARE WITH 30-50% 209
MARKET SHARE WITH MORE THAN 50% 97
8/8/2019 Pepsico Presentation 1
7/17
TOTAL OUTLET COVERED 30
ACTIVE OUTLET 30
VISI OF PCI 22
VISI OF CCX 21
OWN VISI 4
MARKET SHARE WITH 0% 4
MARKET SHARE WITH 1-30% 0MARKET SHARE OF PEPSI30-50% 14
MARKET SHARE OF PEPSI MORE THAN 50% 12
8/8/2019 Pepsico Presentation 1
8/17
OUTLET COVERED 525
ACTIVE OUTLET 507
VISI OF PCI 84
VISI OF CCX 45
OWN VISI 376
MARKET SHARE WITH 0% 4
MARKET SHARE WITH 1-30% 4MARKET SHARE WITH 30-50% 215
MARKET SHARE WITH MORE THAN 50% 284
8/8/2019 Pepsico Presentation 1
9/17
TOTAL OUTLET COVERED 130
ACTIVE OUTLET 130
VISI OF PCI 6
VISI OF CCX 17
OWN VISI 109
MARKET SHARE WITH 0% 15
MARKET SHARE WITH 1-30% 10MARKET SHARE WITH30-50% 58
MARKET SHARE WITH MORE THAN 50% 26
8/8/2019 Pepsico Presentation 1
10/17
y TOTAL OUTLET COVERED 125
y ACTIVE OUTLET 118
y VISI OF PCI 55
y VISI OF CCX 45
y MARKET SHARE WITH0% 2
y MARKET SHARE WITH1-30% 7
y
MARKET SHARE WITH30-50% 43y MARKET SHARE WITH MORE THAN 50% 66
8/8/2019 Pepsico Presentation 1
11/17
GROCERY CONVIENCE EATRY
706 94 260
GROCERY70%
EATRY21%
CONVIENCE9%
Chart Title
8/8/2019 Pepsico Presentation 1
12/17
Visi ofPCI Visi of CCX Own v isi
198 152 782
17%
14%
69%
VisiofPCI V isiofCCX Own visi
8/8/2019 Pepsico Presentation 1
13/17
STRENGTHS
1. Brand image
2. Good schemes
3. Pepsiprovides more margintothe retailors.
4. Customer highly demandsfor the Pepsiproducts.
5. Strong distribution channel.6. Good advertisements
7. 60% ofthe market covered by Pepsi.
8/8/2019 Pepsico Presentation 1
14/17
Weakness
1.Communicationgap between distributor and retailor.2. Leakage problem
3. Poor supplyin Anand vihar area.
4. Pepsi vehicles doesn'tgive mallon route.
5.SupplyofNimbooz
6.Visiproblem7
8/8/2019 Pepsico Presentation 1
15/17
Opportunity1. Officialsponsorshipfor commonwealth games and world
cup 2011.
2. Nimboozis a good optionfor Limca.
3. Pepsi cantie-up with the retailstores which are cominginIndia like Wall-mart.
8/8/2019 Pepsico Presentation 1
16/17
Threats
1.Competitor like coca-cola, Rc cola etc.2. Limca
3. Schemes,offers etc
4. Change in Demand.
8/8/2019 Pepsico Presentation 1
17/17
Thank You
Top Related