10 Ways to Grow Your Business Online
Frederick VallaeysGoogle AdWords Evangelist
1. Be found across Google 2. Give customers the right info to connect 3. Connect at the moments that matter4. Use ad extensions to stand out5. Build lasting relationships with GMB6. Be found across the internet7. Advertise when you need it most8. Be found for product searches9. Reconnect with prospects
10. Manage to your targets
Agenda
1. Be Found Across GoogleConnect directly with customers, whether they're looking for you on Google Search, or Maps.
Google My Business
Complete Your Business ListingGoogle My Business
30%
2. Make It Easy For Customers To Connect
50%Of consumers visit a store within a day of searching on a smartphone
Mobile Is Bigger Than DesktopMore Google searches take place on mobile devices than on computers in the US
Source: http://adwords.blogspot.com/2015/05/building-for-next-moment.html
Get More Phone Calls
Ads designed to generate phone calls and where the advertiser bids for phone calls only.
Our customers are increasingly calling us on their mobile devices to get an insurance quote. The great part about call-only ads is that they give us the ability to bid based on the value of a call so we can meet the specific ROI goals that we have set up for sales that come through the phone.
Jason JohnsonMarketing Director, Clearlink Insurance
Source: http://adwords.blogspot.com/2015/02/charge-up-your-phones-with-call-only.html
“
”
Call-Only Ads
Design For MobileResponsive Design
PlusNet saw time to conversion decreased 40% and 1000% increase in mobile conversions
Show Customers What To ExpectInvite customers inside with a virtual tour of your business on Google Search, Google Maps and Google My Business.
Google Business View
An ice cream store can promote the fact they sell cappuccinos on a rainy day
3. Connect at the Moments That Matter With Adwords
Be Found On Search Pages
AdWords Ads
Ad Extensions
• Call Extension
• Sitelinks
• Location Extension
• Callout Extension
Different Ad Extensions
Available
12
30%Boost in CTR
4. Use Ad Extensions To Stand OutAd Extensions
Source: YouTube, April 2014 - http://www.youtube.com/yt/press/statistics.html
Put a Face On Your Business
“ ”
6B Hours watchedPer Month
If you feature yourself or company employees in the video, the trust factor is raised significantly.
-Unbounce
70%Of People Trust Online
Reviews Posted By Other Consumers
5. Manage Reviews
Source: Nielsen, 2009 - http://www.nielsen.com/us/en/insights/news/2009/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most.html
Google My Business
12
30%2 million
publisher sites
6. Be Found Across The Internet
Source: Comscore 2013 - https://support.google.com/adwords/answer/2404190
Google Display Network
7. Advertise When You Need It Most
Change bids for a short duration when your ads run on tv or radio
Connect Online and Offline Marketing
AdWords Scripts
12
30%
32%Of PPC clicks for
retailers come from a product ad.
8. Be Found For Product SearchesAdWords Product Ads
12
30%
9. Reconnect With Your ProspectsCustomer Match and Remarketing
1. Measurable, accountable, flexible
2. Insights around the clock
3. Stop, start, pause, test
10. Manage to Your Targets
Track Conversions
AdWords lets you track conversions, making it easy to track the Return on Investment from buying online ads.
Track Phone Calls From AdWords
Track Website Call Conversions to know when a click from AdWords leads to a call to a number on your site.
Track Calls From Ads to know how many times users called when they saw your ad without going to your site.
Online marketing is a fast evolving industry.Agencies not only manage the execution, they also stay on top of industry news and are key players in turning tools into successful strategies.
Partner With Your Agency
Thank You
Top Related