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One of Indias leading FMCG & ConsumerAppliances Company
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About Us
RAL is one of Indias largest MarketingCompany of FMCG, Solar & ConsumerAppliances range of products.
Started in the year 1973. Currently we are into 4 categories of
different brands:
CATEGORIES BRAND IN COLLABORATION WITH
Portable Energy NIPPO Matsushita, Japan
Solar & Consumer Appliances MITVA Own Brand
Personal Grooming GLIDE American Safety Razor, USA
Mother & Infant Care NUBY & PURPLE TURTLE For Nuby - Luv N' Care, USA
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Mr.Rajendra PrasadKhaitan is thefounder of RAL.
He is also the JointManaging Director ofNBCL.
He has beenawarded the'Electronics Man of
the Year 2002' award
Our
Founder
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VISION
To set new benchmarks in the FMCG / Consumer Appliancesindustry, by offering world class products at affordable prices.
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MISSION
To build reputed products / brands in the Indian sub-continent byoffering the best quality product, at best prices, with deep
distribution, service / marketing support and overall value in allthe segments that we represent.
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WE PROMISE
TRUST OUR EXPERIENCE
35 years of building products, brands in India and SAARC countriesto keep pace with changes in consumers lives.
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TRUST we have earned
of people in India for the past 3.5decades.
providing quality products at affordable
prices. built brands like NIPPO, one of the market
leaders in the Dry Cell markets in India.
Market Share 32%. built brands like Nuby (Luv n Care) one of
the market leaders in Infant feeding in
India. Market Share 25%.
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Our Strength
Collaboration with International Brands -Matsushita (Japan), American SafetyRazors (USA), LuvnCare (USA).
Reach - more than 10 Lakh Retail Outletscovered through 3000 distributors across
the country, covering the smallest villagegrocery shops to Mega Lifestyle Chains andHyper Markets in Metros.
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In building successful brands like Nippo,Nuby, Glide and now MITVA.
Catering to diverse product categories likePortable Energy, Personal Grooming andInfant Care Products.
Catering to diverse formats ranging fromKirana outlets, Pharmacies, Modern trade,
CSD and other Institutional Trade to
Experience
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Business verticals
Portable Energy
Personal Grooming
Infant Care
Solar Products &Consumer Appliances
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BUSINESS VERTICALS
* Please click on any TAB to directly go to the respective slide.
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NIPPO Batteries, today is a household name in India.
First Indian dry battery company to have been certified with the ISO 9001 andISO 14000 International Standards for Quality.
NIPPO batteries is a BSE listed company with an annual turnover of Rs.350 cr. &Net profit of 25 cr. in 2009 - 10. and planning for 20% growth Next FY.
NIPPO is second largest dry battery, torch and other portable energy player inIndia with 32% market share.
It is a name that stands for quality, consistency, safety and value for money.
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Under MITVA we are entering the solar &consumer appliances market to tap intothis new segment which is growing
explosively.
MITVA means friend, companion, guide,
mitr, dost, saathi, sakha, bandhu, etc.
Gradually a host of new solar as well as
consumer appliances products such as
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Glide has established itself as a strongbrand in the Personal Grooming productcategories for 7 Years.
Today, Glide enjoys a 5% market share inthe disposables.
20% market share in the organized retailsector of India.
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Nuby, Worlds No. 1 infant care feedingand teething company has a presence in155 countries.
With R&D being the major focus andconsidered as responsibility towards
mother and child with 18 patents toendorse.
RAL has concerted its efforts on
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With its in-house brand PURPLE TURTLEdesigned to address infant care & babyfeeding needs across the lower end price
points across India.
RAL has been able to provide a
quality alternative, in infant care,especially in bottles, nipples and wetwipes at very competitive prices to catermass market in rural,semi urban India.
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BUSINESS PARTNERS
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Portable Energy
Infant Care
Business partners
Personal Grooming
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NIPPO was started in collaboration withMatsushita for manufacturing anddistribution of dry cell batteries and
torches under the brand name NIPPO.
Worlds largest electronic manufacturers,
Matsushita has over 600 companies underit.
The company manufactures and markets
National Panasonic Matsushita Electric Works
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ASR (American Safety Razors) has beenactive for 134 years in manufacturing,marketing and distribution of personal
care products.
ASR deals in wet shaving razors, bladed
hand tools, special industrial blades,medical scalpels, razors and blades with aturnover of $ 350 million dollars
American Safety Razor Company
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Luv n Care has been into manufacturingand selling of products (under the brandname 'Nuby') of outstanding value and
exceptional quality for almost fourdecades now.
The company exports its products to 155countries and generates 50% of its revenuefrom exports alone.
Luv n Care
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Our Presence
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Reaches more than 10 Lakh Retail &Wholesale outlets across the country.
Reach ranges from small grocery shops tolarge format and multi-outlet chains.
Extensive representation and warehousefacilities, in every state of India.
Distribution to SAARC countries including
Extensive Reach
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RAL Delivery Vans
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RAL Mela Vans
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Approx 50 Global and local retail formatspresent, out of which, 10 retail formatshave national presence, rest are regional.
RAL is registered and selling in all Retailformats PAN India.
Approx 2000 stores carry and display RALrange of products.
RAL in Modern Retail
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Partnering Growth Global Chains
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Partnering Growth India Chains
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EVENTFUL RAL
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Initiative at Trade Exposition
IITF
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RAL Rural Activity (HAAT Activation)
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RAL Rural Activity (HAAT Activation)
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Razor promotional activity
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Puja Parikrama in West Bengal
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Stockiest Meet
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Nippo sponsoring fashion show
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Exhibition Ganga Sagar Fair in WB
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NIPPO Model Shop
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Exhibition Glide at display
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Display of Glide at Big Bazaar
30 % Shelf Space inModern Format
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Display of Glide at a Modern Store
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Exhibition Nuby at Display
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Nuby Display Stand
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Branding of Nuby
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RAL in Media
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"NIPPO LED Torch TVC Ad"
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NIPPO TVC POSTER &DANGLERS
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Press ad
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RAL in Media
Honble Finance Minister of Indiapresenting Award toMr.R.P Khaitan, Our Chairman
Minister of State (Comm. & IT) givingaway Award to Mr.R.P Khaitan , OurChairman
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Our Executive Director, Ms.Nidhi Modi beingpresented the M&B Award for Nuby, as thebest Feeding Accessories Brand for Infants.
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Our Executive Director, Ms.Nidhi Modi in a discussion onNDTV Channel.
NIPPO Push Up Advertisementon NEO Channel during ASIACUP 2010
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RAL in Media
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RAL in Media
Mr. Kartik Raina, Director giving interview to media duringMITVA Launch at PATNA
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Our Executive Director, Ms.Nidhi Modi being
nominated as one of the Indias 15 coolestyoung entrepreneurs by India Today Group.
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Press Releases
RAL in Media
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RAL in Media
Press Releases
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Press Ad
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www.radiohms.com
Contact us : 1800 1038 222 / 011 - 40 500
800
Email us at : [email protected]
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