SOUP ARTSY LOGO PRESENTATION
Creative Brief
Logo Planning
Brainstorm
Colour Palette
CMYK: 78, 60, 0, 0RGB: 73, 106, 178HEX: #496AB2Pantone: 2727 C
CMYK: 25, 95, 0, 0RGB: 189, 14, 255HEX: #BD0EFFPantone: 2593 C
CMYK: 0 ,87,96,0RGB: 255, 32, 11HEX: #FF200BPantone: 1788 C
CMYK: 0 ,94, 0, 0RGB: 237, 45, 146 HEX: #ED2D92Pantone: Rhodamine Red C
CMYK: 63,0,100,0RGB: 103,188,69HEX: #67BC45Pantone: 360c
Typography
CODE PRO DEMO
Researching Logos
Concept Logo Designs
Adobe Illustrator
Being persistent
The logo should always be situated in a clear,
readable location. The logo must always have good
contrast with the background to ensure maximum
impact and accessibility.
Soup Artsy
CMYK: 63,0,100,0RGB: 103,188,69HEX: #67BC45Pantone: 360c
Colour PaletteFonts
CMYK: 0 ,94, 0, 0RGB: 237, 45, 146 HEX: #ED2D92Pantone: Rhodamine Red C
CMYK: 0 ,87,96,0RGB: 255, 32, 11HEX: #FF200BPantone: 1788 C
CMYK: 25, 95, 0, 0RGB: 189, 14, 255HEX: #BD0EFFPantone: 2593 C
CMYK: 78, 60, 0, 0RGB: 73, 106, 178HEX: #496AB2Pantone: 2727 C
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Clear SpaceThe clear space (or exclusion zone) may be white, the colour of the background or a simple area of a photo. The clear space should never be cropped or infringed upon in any way. The clear space ratio is related to the height and width of the entire logo. The minimum clear space is the height of one of the petals. This is not a placement guide. It is a minimum only.
Sizing and positioning
The minimum height of the Soup Artsy logoshould be 1” (25mm). NEVER go smaller than this.If the space you have is smaller than this, then the application medium is unsuitable. The logo does not have a maximum reproduction size.
Style Guide
Final logo
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