VideoAmp Manifesto A glimpse of our guiding philosophy and life at VideoAmp.
We are not for everyone, and we are okay with that. Our intention is to show you exactly who we are, and you’ll know if you want to grow with us.
We are not afraid to be ourselves
Collaboration is nonstop
We LOVE friendly competition
We’re always experimenting with new hacks
We love a good challenge
Regardless of title, everyone gets a shot
We take pride in our work
We encourage our people to be the best
versions of themselves
Our people are good hearted
“I believe that to have a great company you have to make two things great—the culture and the people. If these two things are great your organization can navigate the twists and turns to get you where you want to go.”
Ray Dalio
For VideoAmp to continue succeeding, we must evolve at a fast rate. Our culture provides the conditions for us to become the best versions of ourselves. As we pursue meaningful, successful careers, we all win.
Purposeto reinvent the media ecosystem with innovative technologies
Our purpose is WHY we do what we do. As video viewing options multiply, advertisers get a unique opportunity to connect with their audiences across devices. Our technologies enrich the connections between advertisers, content owners, and viewers with precision at scale; this leads to more ad revenue, programming investment, and the high-quality content we all love and enjoy.
Missionto enable advertisers and content owners to transact across all devices seamlessly
Our mission is WHAT we are building to fulfill our purpose. We are building the world’s first Total Video Platform to seamlessly integrate the TV and digital ecosystems. Our platform streamlines how to plan and execute the right cross-screen TV plan.
Culture MissionWe approach our people the way professional coaches approach their athletes—with a focus on growth, not comfort. Our commitment is to empower them to maximize their impact and career trajectory.
Our individual values determine our behaviors and interactions with others. Those with shared values tend to get along, while those without easily suffer misunderstandings and conflicts. In an organizational context, we make people aware of our company values to manage positive and negative behaviors.
AUTHENTICITY
OWNERSHIP
JUDGEMENT
YOU ARE
REAL
YOU LOVE THIS SHIT
YOU’RE CRUSHING
ITOur 3 pillars consist of 12 core values.
They guide our most exemplary behaviors and do away with obstructive ones.
INTEGRITY
INNOVATION
INSPIRATION
GRIT
PASSION
MULTIPLIER
IMPACT
COMMUNICATION
MASTERY
YOU ARE REAL
Pillar 1
AUTHENTICITY
OWNERSHIP
JUDGEMENT
INTEGRITY
Integrity• You uphold your core values in spite of
circumstances.
• You do the right thing even when no one is watching.
• You do what you say you'll do by the time you say you'll do it.
Authenticity• You question actions that are inconsistent
with our core values.
• You have the courage to be direct and say what needs to be said.
• You express what you believe to be true.
Ownership• You give a shit and have pride in your work.
• You are 100% responsible for the impact of your words and actions.
• You are quick to admit wrong before blaming others.
Judgement• You focus on the root cause of the
problem rather than the symptoms.
• You make your decisions based on our core values.
• You trust the judgement of your colleagues.
YOU LOVE THIS SHIT
Pillar 2
AUTHENTICITY
INSPIRATION
GRIT
PASSION
Passion• You love the work we do and have fun doing
it.
• You care intensely about our clients, partners, and fellow colleagues.
• You have a natural tendency to go above and beyond expectations.
Innovation• You challenge assumptions and create
better solutions.
• You stay curious and think outside the box.
• You push the limits.
Inspiration• You help others find meaning in what they
do.
• You look to grow others in a positive way.
• You think big and help others think big.
Grit• You persevere through daily challenges to
reach your long term goals.
• You exhibit bulldog nature: don't back down until you get it done.
• You have the courage to go from failure to failure without loss of enthusiasm.
YOU’RE CRUSHING IT
Pillar 3
MULTIPLIER
IMPACT
COMMUNICATION
MASTERY
Mastery• You consistently self-reflect and find new
ways to learn and grow.
• You strive to be the best.
• You choose depth over breadth.
Multiplier• You find ways to make others' contributions
more impactful.
• You seek what's best for VideoAmp, rather than what's best for you or your group.
• You make time to remove inefficiencies and roadblocks when appropriate.
Impact• You are biased towards action, and you
avoid analysis paralysis.
• You are solution oriented.
• You find the best ways to move the needle.
Communication• You effectively articulate what needs to be
said to move the conversation forward.
• You are an active listener and you seek to understand others’ perspectives.
• You make no assumptions and seek clarity.
Our core values are not just wall decorations. They are integral to how we hire, review, promote, and operate as a company.
How We Think About Culture
Clear Purpose, Mission, Values
Leadership Commitment
CulturalFoundation
Having clear ideals along with our leadership’s commitment gives our cultural foundation.
+ =
In order to prioritize with limited resources, we need a framework to guide our decisions. Without it, people naturally tend to focus on what’s loud and urgent.
Maslow’s Hierarchy of
Needs
After an exhaustive search, we chose Maslow's hierarchy of needs as the framework for our cultural development. We found it to be the most humanistic and intuitive. It's also the most widely accepted psychological model for human motivation.
Self-Actualization
Esteem
Love & Belonging
Safety
Physiological
Self-Actualization
Esteem
Love & Belonging
Safety
Physiological
company
community & industry
If we view our company as a living organism, it also has five levels of needs.
com
pany
Physiological
Physiological: How can our people have what they need to work?
We invest in fitness and wellness programs to encourage optimal health. (e.g. paleo nutrition, Olympic standard equipment, personalized group training sessions, etc)
Foundation
Physiological
Safety
com
pany
Safety: How can our people feel safe around the company and its leaders?
We are committed to being open and transparent about performance, challenges, and plans to Vampers. (e.g. revenue, customer feedback, deal pipeline, data partners, expansion possibilities, etc)
Foundation
Physiological
Safety
Love & Belonging
com
pany
Love/Belonging: How can our people make authentic connections at work?Monthly fun and competitive activities to bond with each other
Flag Football Boxing
Battle of the Minds
Spartan Race Improv Night
Soccer
Rooftop Party
Foundation
Ultimate Frisbee
Physiological
Safety
Love & Belonging
Esteem
com
pany
Pride/Esteem: How can our people succeed and be rewarded?
We disproportionately reward high performers and continuously provide constructive feedback to nurture and elevate all Vampers. (e.g. quarterly performance reviews and learning sessions)
Foundation
Physiological
Safety
Love & Belonging
Esteem
Self-Actualization
com
pany
Self-Actualization: How can we inspire our people to elevate their standards and actualize their potential?
Foundation
• We help each recruit clarify their “WHY”
• We help each recruit clarify their highest core values.
• We help them live their purpose within the context of VideoAmp.
Self-Actualization
Esteem
Love & Belonging
Safety
Physiological
community & industryThe broader ecosystem that we operate within also has its own 5 levels of needs.
While VideoAmp does create jobs and economic value (physiology) and abide by its rules and regulations (safety), our ability to affect these first two levels in the ecosystem is limited in nature. The next 3 levels are where we really get to make a difference.
com
pany
Physiological
Safety
Love & Belonging
Esteem
Self-Actualization
com
mun
ity
& in
dust
ryLove and Belonging: How can we be better citizens in our cities and our industry?
Foundation
Volunteer to serve others beyond our immediate circles (e.g. volunteering and making sandwiches for the homeless)
Love & Belonging
com
pany
Physiological
Safety
Love & Belonging
Esteem
Self-Actualization
com
mun
ity
& in
dust
ry Esteem
Esteem: How can we elevate the esteem of the community & our industry?
Provide educational talks and content about the advertising and data industry to the public (e.g. Re:Vamp)
Foundation
Love & Belonging
com
pany
Physiological
Safety
Love & Belonging
Esteem
Self-Actualization
com
mun
ity
& in
dust
ry Esteem
Self-Actualization
Self-Actualization: How can we actualize the potential of our community and our industry?
Foundation
Love & Belonging
Open source our approach to culture, engineering, and startups (e.g. the Culture As Craft blog)
We Know We Are Not Perfect.This manifesto is who we are and who we aspire to be. We know we are not perfect. This is why we do company-wide anonymous surveys every quarter so that our people can keep us honest.
• Love political games and status jockeying • Abuse freedom and responsibility • Expect work to be comfortable and easy • Settle for their current skills and limitations • Tend to blame someone else for their poor
results • Get easily offended and hurt by constructive
feedback • Complain to co-workers rather than
approaching the decision makers
We Are Seriously Allergic to People Who:
How will you elevate our culture?
“Never doubt that a small group of thoughtful, committed [people] can change the world; indeed, it's the only thing that ever has.” Margaret Mead
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