Post on 08-Jan-2017
Neuromarketing The new science of persuasion
General Overview
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Patrick Renvoise Chief Neuromarketing Officer
& Co-Founder, SalesBrain
Is your Message PUTTING YOUR customers
TO SLEEP?
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What if you Could:
90% of your Prospects?
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SalesBrain, the world’s first neuromarketing agency, uses neuroscience
discoveries to radically transform your sales and marketing performance by
targeting the decision making part of your customer’s brain.
EEG
Biometrics
fMRI
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? What
do you
want?
Marketing doesn’T work…
…Because it is based on asking the customer
“what do you want?”… when in reality they don’t really know
EEG
Biometrics
fMRI
© Copyright 2002-2016 SalesBrain www.SalesBrain.com
What
do you
want?
IN NeuroMarketing…
…We Don’t trust their self reported, verbal answers instead
We measure directly on their body various physiological changes. These
Give a more reliable measure of their actual desires or emotions.
6 Neuromarketing
Modalities © Copyright 2002-2016 SalesBrain www.SalesBrain.com
Implicit Association Test
Facial Imaging
Voice Analysis
Biometrics
EEG & Eye Tracking
fMri
What techniques –also called modalities–
are used in Neuromarketing?
Implicit Association Test
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Men
Woman
Strong
Caring
Delta of time association
Indicates subconscious bias
Facial imaging
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Contraction of the facial muscles are captured and translated into emotion
Voice analysis
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Involuntary Changes in voice modulation are detected and translated into emotion
Biometrics
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Skin conductance, heart rate, breathing rates, EEG (Electro-
Cardiogram) are measured and interpreted
Eeg & Eye tracking
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Eeg (electro-Encephalogram) combined with Eye tracking
Reveal emotional engagement, attention and cognitive load
Eeg
Eye tracking
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fMRI
The amount of Oxygen consumed reveals active areas in the brain
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Is there a buy button In the brain!
®
SalesBrain provides The Only Science based Model of peRsuasion
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Neuromap®: based on science
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SalesbRAIN Model of decision making
From 6 Stimuli to 4 STEps and 4 services
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® ® ® ®
four services
SalesBrain Research Services
To better diagnose what motivates
your customers --theiR PAIN--,
Salesbrain offers neuroresearch
SalesBrain Consulting Services
To help differentiate your Claims
& demonstrate the Gain
Salesbrain offers neuromessaging
workshops
SalesBrain Training and Creative Services
To help deliver your message with
more impact, Salesbrain offers:
• trainings on NeuroMAP®
• Neurocreatives
• Over 200,000 copies worldwide
• Published in 13 languages
• Over 100,000 execs trained
• Delivered in >25 countries
SalesBrain book
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Awards
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2008
“Above & Beyond” Speaker Award
2009
“Next big thing in marketing” award
2011
2014
2016 “Innovation Research Distinction” Award
2007 Winner
SalesBrain REFERENCES-Abstract
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© Copyright 2002-2010 SalesBrain © Copyright 2002-2016 SalesBrain www.SalesBrain.com
To hear how SalesBrain customers have Unlocked
their customers’ BRAIn, visit www.salesbrain.com SalesBrain, the world’s first neuromarketing agency, uses neuroscience
discoveries to radically transform your sales and marketing performance by
targeting the decision making part of your customer’s brain.