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Andrey.Pachikin@microsoft.comMicrosoft Russia 3/25/20112005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.2Worldwide Retail Industry

Redmond

Toronto

Latin America

Paris

Mumbai

Tokyo

Sydney

Dubai

Shanghai

Moscow

Sao Paulo

Mexico City

2001Worldwide 500+

1900 1980 2000 20??The power in retail has shifted to shoppers.

First manufacturers dictated what customers were buying through a produce and push model In the 1980s that changed with the growth of the retailers and becoming more influential in what manufacturers were producing In early 2000 more sophisticated prediction models were creating demand signals to predict the demand We now see a trend that consumers directly influence the supply by becoming more responsive to the constantly changing customer demand

Responsive companies need to be able to frame their actions in near real time. Consider 7-11 Japan. This very profitable retailer has a proprietary information system that tracks variables like the weather forecast. Based on previous experiences, these variables are used to change the mix of goods shipped to the stores and stocked on the shelves multiple times a day. The ability to frame and synchronize supply responses to almost real-time demand makes 7-11 a consistently highly profitable retailer in Japan.

Being responsive requires effectively acting on framed decisions and learning from the outcomes. Some firms learn and execute better than others. Even before Hurricane Katrina made land, Wal-Mart was using its systems to prepare for expected demands after a storm. They used foresight and advanced operations based on prior post-storm experiences to supply provisions for relief faster than the federal government. The franchise did not become heroic for its ability to see storms developing in the Gulf of Mexico before anyone else, but for its ability to sense customer needs and respond with fresh water, food and toiletries in an area where these commodities were at a premium.4

CLOUDLIVE ONLINEAZURE

SERVER

PCPHONETV

NATURAL USER INTERFACE

Interfaces will be much easier to use.Screens and devices will move together.Data, contend and software will move from your device to your cloud location.

CHALLENGE: Bring this all together.

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Sales & ServiceBusiness InsightOperationsStore SystemsRetail ERPCustomer CentricityDigital Marketing OperationsSales & Service Business InsightCustomer CentricityBusiness InsightStore System CRM CRM

BIKPI - Xbox

POS , Digital MarketingERP WMS3/25/2011 12:49 PM 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.11

ross- up-LBS 2D

creating a new home theater and has been doing research for his project and on his shopping options

13Web GuideAdaptConnectFederatedOff-site ContentSearch-generatedTopic PagesInteractive Product ExperiencesBlended User-generated ContentRecommendations& PersonalizationDynamic, VisualNavigationLocation-based & Mobile Search, ContentSocial Ranking & TaggingPromotions and Cross-sellTargeted Lead GenerationOne-stopAccount ServicingInteractiveCustomer Support

14PinpointMS Retail team Russia

Pinpoint - Microsoft. MS Retail Team Russia

3/25/20112005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.15 Andrey.Pachikin@microsoft.comMicrosoft Russia

http://twitter.com/andrey_pachikinhttp://www.microsoft.ru/retail

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