Camchal - Crisis Digital
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Transcript of Camchal - Crisis Digital
![Page 1: Camchal - Crisis Digital](https://reader033.fdocuments.co/reader033/viewer/2022052906/558cc58ed8b42aca608b4603/html5/thumbnails/1.jpg)
E X P E R T O S E N R E P U T A C I Ó N
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Hola, soy Simón.
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Publicista Universidad Diego Portales24 años
Una pololaFamilia
Recientemente emancipado
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Redes SocialesSocial media
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¿Existen realmente las Redes sociales?
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TWITTER EN JAPÓN: TERREMOTO
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Ah, pero eso es en Estados Unidos
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Chile ocupa el 5to lugar en consumo de redes sociales de
Latinoamérica
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Es útil y barato(y eficiente)
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700 millones de usuarios
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48%8.072.760 chilenos tiene cuenta en Facebook
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Fuente ACHAP, Inversión Publicitaria 2010
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- Men have 6 items in their bathroom – women have 450! - Women use more punctuation! In text!! To express!!! Their feelings? -emotions- etc - Images of businesswomen in advertising are not reflective of real businesswomen. - 70 percent of new businesses are founded by women
She-conomy
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Long tail = la cola larga
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Fuente ACHAP, Inversión Publicitaria 2010
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La honestidad y la transparencia
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The web was built on sharing, and it will continue to go in that direction. We’ll have one big cloud – the cloud of all clouds – which will allow us to share everything. We’re already sharing things we never thought possible: friends, investments, memories, expectations.
Kevin Kelly’s 6 Words for the Modern Internet
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Casos
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SHOOT THE BEAR
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Wifi gratis
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¿Y en que están los B2B?
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86%de los B2B usa medios sociales frente al 82% de los B2C
Fuente State of Social Media B2B, Mashable.
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60%no tiene un equipo de redes sociales. Mientras el 54 %de los B2C no tiene.
Fuente State of Social Media B2B, Mashable.
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10%externaliza los servicios versus el 28% de los B2C
Fuente State of Social Media B2B, Mashable.
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54millones aumentará la inversión en Marketing en Redes Sociales pra el 2014. Ahora
es de 11 millones
Fuente State of Social Media B2B, Mashable.
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KitKat
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Escucha
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Van a hablar de tiMejor que sea en tu canal
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Pero esto no se puede hacer en B2B
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VIDEO STEEL MASTER BUILDING
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Expert Laser Services
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Destroy your printer
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VIDEO 1
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VIDEO 2 GANADOR
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Duplicaron visitas al sitioEspecial en un programa de Internet
Promoción en Facebook, Twitter y LinkedinNuevos clientes
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Liderazgo
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Investigación
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Branding
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Comunicación y servicio al cliente
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Consejos:No se puede impedir que hablen de ti
Plantéate objetivosMonitorea
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Todos ustedes tienen algo interesante que contar
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El futuro es móvil
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E X P E R T O S E N R E P U T A C I Ó N