Dr Phil PRCANs Presentation2
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Transcript of Dr Phil PRCANs Presentation2
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7/31/2019 Dr Phil PRCANs Presentation2
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PRCAN
SOCIAL MEDIA& ON LINE PR
An Overview, Stats and figures on Social Media
By Dr Phil Osagie, Global Strategist, JSP
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PRCAN
Dr. Phil Osagies
presentation
Definition
Interactive Dialogue
Users generated content
Social communications
Transformational
Consumer Generatedvs Traditional Media
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Power to the People!
It is democratizing communities. It isshifting the power away from theeditors and publishers and the
establishment. Now it is people whoare in control
It is a shift from monologue to adialogue
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Dr. Phil Osagies
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Dr. Phil Osagies
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Major Social MediaPlatforms
Wikis
Blogs
Podcasts
Micro blogging-
Twitter etc
Content communities-
YouTube etc
Picture sharing
Social networking
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Social Networks
Facebook
My Space
Google+
Bebo
LinkedIn
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Stats
Facebook 750 million users- 1 in 9people on earth
People spend 700 billion minutes permonth on Facebook
20 billion Facebook applications installeddaily
YouTube generated 92 billion page viewsper month and 5 billion video streams permonth
Wikipedia hosts 17 million articles 300 images uploaded on Flickr every
minute Flickr hosts 5 billion images
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Stats
2/3 of the global internet population visit
social networks
5.3 billion mobile subscribers
6.1Trillion SMS messages sent in 2010
11 billion applications downloaded
By 2013 mobile will overtake the pc in
mainstream web access 200million Tweet users & 140m tweets a
day
40 billion tweets 8
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More
Twitter handles 1.6 billion queries per
day Twitter adds 500,000 users daily
Google+ has 25 million users
Google+ fastest social network to reach10million users in 16 days
1 billion searches a day
Google maps guided 12 billion miles in2010
80% of companies use social media forrecruitments
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More
100 million LinkedIn members. 18m ingroups.
1 million new members every week.
2 billion searches annually. 3 billion photos archived in flickr.com.
300 million job related searches every
month.
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Key Success Factors
Credibility
Consistency
Responsibility
Engagement
Great content
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SUCCESS FACTORS
Define your strategy(think
conversations not campaigns)
Dont assume social media is the only
answer
Listen
Engage
Converse sharing, asking, advising ,
raving etc
Measure
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Dr. Phil Osagies
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FACILITATORS INFODr Phil Osagie
Public Relations Strategist
Communications Specialist on Emerging Markets & Africa
Global Strategist, JSP Communications & JSP Canada
President PRCAN & Faculty at Pan African Univ. (LBS)
Email:[email protected]
Cells: +2348035651565, +14167296945
Web:www.jspcorporate.com, www.jspcanada.com
LinkedIn:
http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Blog: http://pr1advertising.wordpress.com
http://drphilosagie.posterous.com/
Facebook:www.facebook.com/drphilosagie
Twitter:https://twitter.com/#!/drphilosagie
mailto:[email protected]://www.jspcorporate.com/http://www.jspcanada.com/http://www.linkedin.com/profile/edit?trk=hb_tab_pro_tophttp://pr1advertising.wordpress.com/http://drphilosagie.posterous.com/http://www.facebook.com/drphilosagiehttps://twitter.com/https://twitter.com/http://www.facebook.com/drphilosagiehttp://drphilosagie.posterous.com/http://pr1advertising.wordpress.com/http://www.linkedin.com/profile/edit?trk=hb_tab_pro_tophttp://www.jspcanada.com/http://www.jspcorporate.com/mailto:[email protected] -
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