Mexperts Agency Presentation

8/6/2019 Mexperts Agency Presentation

1/23

AgencyPresenta-on

25.10.13 Copyright2013byMEXPERTSAG


2/23

MEXPERTSMediaRela-onsforTechnology


! Mediarela?onsagencysince1993,Ak?engesellschaFsince20! High-techclients:electronics,IT,communica?ontechnology,m

engineering,automa?onindustries,bioandsolartechnology,! Wecombinetechnicalknow-howandindustryknowledgewithexper?seandexcellentmediacontacts.

! Budget-op?mized:CompletespectrumofPRtools! Scalable:rompuremediainterfacetofull-serviceagency! Mediarela?onsfortheGerman-speakingregions(Germany,A

Switzerland)andtherestofEurope

! Interna?onalPressServiceswithpartneragencies


3/23

1996

1995

1998

1997

2000

1999

2002

2001

2004

2003

2006

2005

2008

2007

2010

2009

2012

2011

2013

CustomerReten-on(examples)


Na-onalSemiconductor/TexasInstruments(18years)

Alps(10+years)

Altera(13years)

ERNI(14+years)

IARSystems(6+years)

Infineon,formerlySiemensSemiconductors(17+years)

IPETRONIK(7+years)

Lan-q(4+years)

Maxim(2+year

MesseMuenchenInterna-onal(8years)

MentorGraphics(8+years)

Pfaffsilberblau(15+years)

Plasmon(13years)

Tektronix(5years)

Qimonda(4years)


4/23

L

wit

ExperiencedSeniorConsultants


inIndustry1

inConsultancy1

inJournalism1

22YEARS

36YEARS

72YEARS

1

1)accum2)inaver


5/23

ServicesOneStopShopping


! DevelopmentofPRstrategiesandconcepts! Classicpressrela?ons,publicrela?ons,andonlinePRmeasure! Wri?ngofpressreleasesandjournalis?ccopy(technicalar?cle

successstories,corporateportraits)

! Crea?onandedi?ngofpressphotographsandillustra?ons! Transla?onofpublica?onsandpressreleases/ar?cles! Crea?onandmaintenanceofadedicatedmediadistribu?onli! Developmentandproduc?onofpresskits


6/23

ServicesOneStopShopping


! Cul?va?onofrela?onshipswithrelevantjournalists! Distribu?onofpressreleasesviae-mail,thepostalsystem,orf! Handlingofrequestsfromeditorialoffices! Organiza?onandimplementa?onofvisitstoeditorialoffices,i

mee?ngswithmediarepresenta?ves,pressconferencesandp

! Organiza?onofproducttests,handlingandmanagingofpress! Recordingofpresseventsusingprofessionalvideoequipmentvideoedi?ngandonlinepublica?on


7/23

Tradi-onalPRTools


! Pressreleases Copywri?ngofpressreleases,op?mizedforthetargetmedia Weunderstandyourtechnology Selec?onandcrea?onofarac?vepressphotographs

! Featurear-cles,interviews,guesteditorials Weproac?velyiden?fypublishingopportuni?esintheformoffe Wesupportormanagethecompleteprocessofcopywri?ng


8/23

Tradi-onalPRTools


! Roundtables,presstours,pressconferencesWehandlealltheorganiza?onaltasksandallformats:intervietradeshow,visitstoaneditorialoffice,localmee?ngswiththeround-tablediscussions,interna?onalpresstoursorpresscon

! Graphicsdesign Arac?vepressimagesforillustra?ngwhatisoFencomplexcon Completecopyandimagerealiza?onfor

customer/companymagazines


9/23

Tradi-onalPRTools



10/23

Tradi-onalPRTools



11/23

NewsDistribu-on


! PressContacts Wehavedevelopedourownpresscontactdatabase Over2,000journalistsfromthetradepress,generalmediaandb Withoure-newleerforthepressweconnectwiththerelevant

groupwithinseconds

! Onlinepressportalpresseagentur.com Clientsec?onsonouronlinepressportal Contentofpressportalcanbeintegratedintoyourcompanysw

! WiredNewsServicesDistribu?onvianewsserviceproviders,suchasBusinessWire


12/23

NewsDistribu-on



13/23

PressClippings&OnlineMonitoring


Onrequestweofferacomprehensiveclippingservice,e.g.within

loginsorasRSSfeeds,providedbyourinhousedevelopedonline


14/23

NewMedia


MEXPERTSofferscomprehensiveservicesfromcontentmanagem

websitehos?ngtoe-mailmarke?ngsolu?onsandonlinesurveys,videoproduc?onforyourYouTubechanneltoanintegratedinterTwieroracebookaccount.

ClassicWebServices

Designandprogrammingofstate-of-the-artwebsiteswithclearlyandcrea?velyeditedcontent ConceptandprogrammingofContentManagementSystems Immediateimplementa?onofeventorpromo?onwebsites,e.g.

launchesortosafeguardbrandnamesontheweb


15/23

VideoCommunica-ons


Makingknow-howvisibleinmovingimagesandtobroadcastthos

newdisciplineincommunica?ons.MEXPERTShasitsownvideopteamtopresentcompanies,products,applica?ons,eventsandexstatementsaccordingtothetargetgroupsrequirements.

Examplesofourvideoproduc?onsareavailableonourYouTubecwwww.youtube.com/mexpertsag


16/23

Organizing,promo-ngandbroadcas-ngevent


AudioPresenta-on

PowerPointpresenta?onswithintegratedaudiostream Recordingofyourevents,audioedi?ngandalloca?onasaudiostrea

VideoPresenta-on

PowerPointpresenta?onswithintegratedvideostream Recordingofyourevents,videoedi?ngandalloca?onasvideostream

VideoLivestreaming Werecordeventswithtwohighlyprofessionalvideocameras,sound

equipmentpluslivebroadcastontheweb

WearchivethelivestreamandmakeitavailableonyourYouTubechyourwebsite


17/23

SocialMediaBlogs,Twier,Facebook&Co.


romstrategicalplanningtofinalimplementa?onofsocialmedia

Wecantellyouwhatshotandwhatsnot.MEXPERTSsupportsyourcommunica?oninallchannels:Eitherwexpertsblog,yourownchannelonYouTubeoryourTwierandaccount.


18/23

WrapUp:WhyMEXPERTS?


Wehavetoadmitthatthereare,indeed,manyPRagenciestochoosefrom.Howe

alsomanycompellingreasonsforselec?ngMEXPERTS,ifyouarelookingforreliabandbudget-op?mizedpresssupport.orinstance,MEXPERTS:

! Isanowner-operatedandindependentfull-servicemediarela?onsagency! Specializesinspecificindustriesandtopics! Hasahighlyqualifiedstaffwithbothindustryandeditorialexperience! Maintainsexcellent,long-termrela?onshipswithjournalistsforregional,na?

interna?onalmedia! Workswithitsownproprietary,op?mizednewsdistribu?onsystem! CalculatesitsfeesonthelowendoftheaverageraterangesspecifiedbytheP

associa?ons,andthusoffersfairpricingandabsolutetransparency

! Haslong-termclientswhosesa?sfac?onandloyaltyspeakforMEXPERTS


19/23

Whoweworkfor


CurrentCustomers

! ADLEmbeddedSolu?ons! ALPSElectricEurope! CaltestInstruments! Canway! ColumbusMcKinnon! Eltec! EmbeddedOffice! Epcos/TDK! ErniElectronics! IARSystems! InfineonTechnologies

Exper-se

Acturion,Acu

AKElektronikCyrix,Enea,DDruckChemieutureElectroInovaSemicoInstrument,MMnchen,MM

Na?onalSemData,Plug-InQimonda,Sci-Spansion,SpoTemia,TexasWoodhead,Z

! Interac?veWear! IPETRONIK! Kalray! Lan?q! MaximIntegrated! MentorGraphics! Peripherie.Daten.Systeme! productware! Suyin! VAREP


20/23

CustomersAboutUs


"Ivebeenworkinginthepressdepartmentat

Infineonforaboutnineyearsnow,and

throughoutthat;meIhavealwaysbeenable

tocountontheprofessionalsupportfrom

Mexperts.The"Mexperts"areestablishedexpertsintheirfield,andtheyareverywell

connectedwiththejournalistswhocoverthe

Europeanelectronicsindustry.Evenatshort

no;ce,theMexpertsreliablyandquicklyhandle

theworkthathastobedone."

GnterGaugler

InfineonTechnologiesAG

SeniorDirectorMediaRela;ons

"TheMexpertsagencyisanoutstandingexampleof

professionalcompetenceandstrongserviceorienta;on.

Thankstotheircomprehensiverangeofservicescoveringall

areasofPR,wealwaysknowthatweareingoodhands

whethertransla;ngcomplicatedtechnicalar;cles,crea;ng

coverpages,graphicsandevenlarge-formatillustra;ons,

ororganizingandhandlingpresseventsandsuppor;ngthe

designofwebpages.Intheseandmanyotherservicesthe

agencyisalwaysprofessional,fastandabsolutelyreliable.

Mexpertshavebeenanexcellentpartnerinour

interna;onalagencynetworkformanyyearsnowandwe

alwaysenjoyworkingwiththem."

SolveigLsch

Na;onalSemiconductor

PRandMarcomManager,Europe

"Tipsfromjournalistsi

firstcalledouraOen;o

mean;me,wehavegr

serviceandtheuncom

collabora;onwiththecoveringmorethanfiv

providestopsupportfo

Thecombina;onofthe

theiraccesstoalledito

publica;onsthatarere

professionalstyleofwo

CarstenElgert

MentorGraphics

EuropeanMarke;ngD


21/23

JournalistsAboutUs


"WorkingtogetherwithMexpertsisvery

efficientforusaseditors,becausetheycombine

technicalunderstandingwitheditorial

exper;se.Thelong-standingstaffmembersatMexpertsnotonlyknowtheirclients

technologiesandproducts,theyalsoknow

basedontheirownpersonalexperiencewhat

informa;onweneedandwhatformand

formatweneedtohaveitin."

HeinzArnold

ChiefEditor,Markt&Technik

"EversinceMEXPERTSAGwasfoundedin1993as

PR&Elektronik,wehavebeenworkingcloselywith

KurtLfflerandhisskilledteam.FewPRand

adver;singagenciesintheworldhaveasmany

experiencedstaffmemberswiththeright

electronicsknow-howandPRskillsfortheB2Bsectorasthisfull-serviceagencyfromMunich.

Whetheritstheirconstantmediarela;onsefforts,

crea;vedesignwork,orwell-developedwebsites,I

canhear;lyrecommendMEXPERTSAGtoany

electronicscompany."

JohannWiesbck

PublisherandChiefEditor

ELEKTRNIKPRAXIS

"Mexpertsareseenbytechn

friendly,knowledgeablegro

excellentjobfortheirclients

DavidMannersEditor,ElectronicsWeekly

"Theskillofthestaff,thekn

manyyearsofeffec;vework

sectorofhightechnologyco

humanrela;onshavemade

leadingEuropeanPRagenci

FilippoFossa-

EditorinchiefEleronicaOg


22/23

TheTeam


Experiencedteamwithbothtechnicalandjournalis?cbackground

! KurtLffler,ounderandCEO! PeterGramenz,DirectorMediaRela?ons! RolfBach,DirectorMediaRela?ons! CatherineSchneider,SeniorConsultantMediaRela?ons! StefanLenz,ConsultantMediaRela?ons! lorianLffler,DirectorNewMedia! lorianSchppe,Programmer,NewMedia! OditaSachisthal,OfficeManager! BesidesthecoreMEXPERTSteam,theagencyworkstogetherwitharegularte

freelancespecialists.


23/23

Thankyouverymuchforyouraen-on!


www.twier.com/mexpertsag

www.facebook.com/mexpertsag

www.youtube.com/mexpertsag

www.xing.com/companies/mexpertsag

www.flickr.com/mexpertsag/

Mexperts Agency Presentation

Documents

Transcript of Mexperts Agency Presentation