Monetización y modelos de negocios de apps - Alejandro Silva
26
Transcript of Monetización y modelos de negocios de apps - Alejandro Silva
#GX25
Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION
Quién paga?
#GX25
Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION
#GX25
PAID Competencia! “Nichos” En retracción
#GX25
#GX25
Subsidio directo = “El primero es gratis…pagas por el resto” Subsidio 3ros = Ads Freemuim = algunos pagan por todos http://www.freemium.org/
FREE
#GX25
FREEMIUM
#GX25
Contenido SAAS Up-selling/Cross-selling
SUBSCRIPTION
#GX25
SUBSCRIPTION
#GX25
App = storefront Moneda virtual Upgrades (30%) & Consumables (68%) http://www.raywenderlich.com/39647/40-secrets-to-making-money-with-in-app-purchases
COMPRAS IN-APP
#GX25
COMPRAS IN-APP
#GX25
Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION
#GX25
ADS El usuario es el producto! Tracción + Targeting
#GX25
ADS
Avisador
• Productos/Servicios
• Objetivo/Target• Presupuesto
APP
• Contexto/Público• Características• Tracción• Ad Manager
Usuarios
• Demographics• Location• Comportamiento
#GX25
ADS Formato
Text
Banner
Interstitals
Video
Install
Ad Manager
Stores
3ros
Custom
Target
Contextual
Behavioral
Location
Demography
Event
Open
Login
Registration
View
…
Acción
Tap for ad
Rewards
#GX25
ADS
#GX25
ADS Formato
Text
Banner
Interstitals
Video
Install
Ad Manager
Stores
3ros
custom
Targeting
Contextual
Behavioral
Location
Demographics
Event
Open
Login
Registration
Checkout
…
Acción
Tap for ad
Rewards
#GX25
ADS
#GX25
Demo + Paid Paid + InApp (+ marketing) Freemium+Ads Ads + Rewards + InApp
RESEARCH
#GX25
Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION
#GX25
SPONSORSHIP
#GX25
Branded apps – “Powered by” Sponsored content - Promote to sponsor Custom ads
SPONSORSHIP
#GX25
SPONSORSHIP
#GX25
Paid
Freemium
Subscription
In-App
Ads
Sponsorship
MONETIZATION
