Plan de Negocios Lacteos

7/24/2019 Plan de Negocios Lacteos

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ASOCIACION DE INSTITUCIONES RURALES DE AHORRO Y CREDITO (AIRAC)

PROGRAMA DESARROLLO DE SERVICIOS FINANCIEROS Y EMPRESARIALESPARA RECEPTORES DE REMESAS ATN/ME-8455-DR.

PLAN DE NEGOCIO

FBRICA DE PRODUCTOS LACTEOS

INFORME FINAL

PREPARADO POR

ZAMIRA HACHE

JULIO 2!" REPU#LICA DOMINICANA


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2PLAN DE NEGOCIO PROYECTO PRODUCTOS LACTEOS

INDICE

1 RESUMEN EJECUTIVO.................................................................3

2 MEDIO AMBIENTE QUE EMARCA EL PLAN.....................................9

2.1 Panorama Econmico.....................................................................9

2.2 Marco Institciona!......................................................................15

3 LA EMPRESA.............................................................................19

".1 As#$ctos L$%a!$s..........................................................................19".2 O#$racin &$ !a Em#r$sa..............................................................19

4 PLAN DE MERCADEO.................................................................21

'.1 La In&stria &$ Pro&ctos L(ct$os.................................................214.$.$ A%&' *+ ', M,+, P, #&0,.....................................................................214.$.2 E1+00,03% *+ ' P*0 L&0+..............................................................30

'.2 )isin Estrat*%ica........................................................................39

'." F$r+as Motric$s In&stria &$ #ro&ctos !(ct$os............................39

'.' An(!isis FODA &$ !a Micro$m#r$sa CESAR ALE,ANDRO TORRE,O....39

'.- Factor$s C!a$s &$ /0ito...............................................................41

'. Ca&ro Estrat*%ico &$ M$rca&$o...................................................41

'. M$+c!a &$ M$rca&ot$cnia..............................................................43

5 PLAN DE PRODUCCION.............................................................44

-.1 Ca#aci&a& Insta!a&a 3 P!an &$ Pro&ccin.....................................44

-.2 T$cno!o%4a...................................................................................46

-." R$5$rimi$nto &$ E5i#os &$ Fa6ricacin......................................56

-.' R$5$rimi$nto &$ Mat$ria Primas $ Insmos.................................56-.- R$5$rimi$nto &$ R$crsos 7manos............................................56

6 PLAN ORGANIZACIONAL FINANCIERO.......................................57

.1 P!an Or%ani+aciona!......................................................................57

.2 P!an Financi$ro............................................................................57

." Pr$s#$sto &$ in%r$sos 3 Costos.................................................57


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1 RESUMEN E,ECUTI)O

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CUADRO ESTRATE:ICO DE MERCADEO DE LA MICROEMPRESDESAFIOS

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CAPACIDAD INSTALADA ANUAL @"JJ DIAS ALAO

Pro&ctos Canti&a& &$ L$c?$@Mat$ria PrimaAO

R$n&imi$nto$n Pro&ctos

Y6 B" ' $5" L

+ B" ' $"8L,

D'0+ $8" ' $$" ',


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PRO:RAMA DE PRDUCCION ANUAL

PRODUCTOS UNIDAD CAPACIDAD

A $ A 2 A A 4-

$P0+%,+ *+ U'@,03%B 8 !

Y6 G,'%+ "!B 2"8 2"4 "$ "5B+ L, $"8 B"48 "5B 8"B4 !"2D'0+ L, $$" "2 8"$! !"B $"5

5.2 T+#n),7a

Proc$so &$ Pro&ccin &$ 9o%rt;E % 1*0 +',%+ *+ * ++%,0%+ %, '&00, ; %,,'073'0,. O6%,'+%+ + 1*0* 0% '+07+. E' R+%*+% % '*+ Y6 1 ' *+ '+07+. E% ', 1*003% *+ Y6 ', 1+,0%+&0, 1,, +' :+ *+ ',*" +,%*,@,03% ; 1,+@,03% *+ ','+07+ % ',+. L, +,%*,@,03% *+ ', '+07+ *+1+%*+& *+' 1 *+1*0 %,' :+ + *+++ %+6,'" 1,%@,*" +*+0+,* *+=0 E' 10+ *+ ,0,03% + 1+*+ %+@, +% ' 6+%+1,

Pr$tratami$nto %,


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A!mac$nami$nto; ,%+%+ +6+,* , %, +1+,, *+ $5 , $8C7,, 0% %,'.


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Dia%rama :$n$ra! &$ Pro&ccin &$ 9o%rt

P+-,,+% *+ ',

'+07+

E,%*,@,03%"

,*03% *+ '+07+ +%1'


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Ba!anc$ &$ Mat$ria!$s $n Proc$so &$ Pro&ccin &$ 9o%rt

A 0%%,03% + 1++%, +' ,',%0+ *+ ,+,'+ +% +' 10+ *+

1*003% *+ ;6" ,%* 0 ,+ *+ 0&'0' ', +%,*, *+ $"' *+ '+07+ *+ ', %0,.

1!000 litrosde lec&e

'asteuri(acin

)o$ogeni(acin *ec&e en pol+o 30,91 -g

.ncu%acin/ulti+o 0682 g

Me(clado

(car 100 g

Sa%ori(antes 1 litro

1!000 litros de ogurt

Rendimiento:1 litro de ogurt litro de lec&e


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Pro&ccin &$


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A&icin &$! Ca>o *+1= *+ 7,+ *+,* +1, ', +@0', *+ '+07+"++% ; 0' *+ 0,'0" + *++ ,6+6, +' 0," +' 0,' 1++ ',0,6',03% *+ '+ '+07+. P 0,*, 2 ' *+ '+07+ + 1+*+ '@, U%,

007,,*, *+ 0, +% 1':*.

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Mo!&$a&o +%,* +' ,',* + 0'0, ', 0,,*, +% '*+ +% 1,*+1= :+ ' '*+ +&% ''+%" 1+,%* 22 ', *+ 0,,*," +0'0,% ', ,1, ; + %0, +' 1+%,* ,


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Ba!anc$ &$ Mat$ria!$s $n Proc$so &$ Pro&ccin &$ 5$so ti#oC?$&&ar

147,56g de :ueso/re$a

872,18 gde suero

Rendimiento:

;ueso < ,14,33 3 ,08 litros de lec&e cruda li%raSuero < 83,48 0,872 litro litro de lec&e cruda

1!000 litros 1!030 g de

lec&e cruda al 3,8 de grasa

=standari(acin

'asteuri(acin

/uaada>er$ento *ctico 1 litro/uao 0,1 litronti%ut 0,2925 g?otal 2,3925 g

/loruro decalcio 0,25litroSal 2,73 g?otal 2,98

200 l% 90,91 g de:ueso tipo c&eddar

944,46 g de

Rendimiento:

Queso tipo cheddar : 8.8% (5 litro de leche cruda /lb dequeso)Suero :91.% ( !.95 litro/ litro de leche cruda


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5.3 R+8(+!%"%+n' -+ E8(%*& -+ Fa9!%#a#%$n

C,* N. $D+0103% C,%*,* C U%, C T,'T%, (25 ') $ 4" 4"P,', 4 " $2"M+, $ $5" $5"U'+, V,, 2"

8"

5.4 R+8(+!%"%+n' -+ Ma'+!%a P!%"a& + In&("&C,* N. $$

R$5$rimi$nto #ara 1JJ !itros R$5$rimi$nto Tota!M,+, P, U%*,* R+:. P,,

$ 'AXO $ AXO 2 AXO AXO 4-$

L+07+ L $ 54"

B" 2" 8$"

E%


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PLAN OR:ANIACIONAL FINANCIERO

6.1 P)an O!,an%a#%na)

E' P',% O6,%@,0%,' 0%& +% 0+,03% *+ ' 1%01,'+%+% *+ 6+3%" 0 +'++% 01'++%, *+' 1',% *++0,*+. E %+% +&% +' ,%,' *+ %0%,+%"6,%6,, ; 0%,'*,* 6,%@,*,.

6.2 P)an F%nan#%+!

L, %

Plan de Negocios Lacteos

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