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Important InformationImportant Information
This presentation was created by
Patrick Crispen. You are free to reuse this
presentation provided that youNot make any money from this
presentation.
Give credit where credit is due.
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Google 201:Google 201:
Advanced Advanced GoogolgyGoogolgy a presentation by
Patrick Douglas Crispen
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Our GoalsOur Goals
Learn how Google reallyworks.
Discover some Google secretsGoogle secrets no oneever tells you.
Play around with some of Googlesadvanced search operatorsadvanced search operators.
Find out where to get moreGoogle-related help and information.
DO ALL OF THIS IN ENGLISH!
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PART ONE:PART ONE:How GoogleHow Google REALLYREALLY
WorksWorks
Or, at least, how I thinkGoogle really works.
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One Word of WarningOne Word of Warning
For obvious reasons, the folks at Google
would rather the Wizard of Ozstay behind the curtain, so to speak.
So, what you are about to see on the next
few slides are just plain guesses on mypart.
And, my guesses are probablycompletelywrong! But theyre prettyBut theyre pretty.And thats all that matters.
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Another Word of WarningAnother Word of Warning
I also need to warn you that my guesses
use a little bit of algebra, but I promise itis simple algebra. Well, there is one intimidating-looking
equation, but well get to that in a bit.
Just remember that, in this case, X > Y >Z, and there can be different values for
each variable (X1 > X2 > Xn.)
Ive lost you already, havent I?
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How Google WorksHow Google Works -- PhrasesPhrases
When you search formultiple keywords,
Google first searchesfor allof yourkeywords as a phrase.
I think. So, if your keywords
are disneyfantasyland
pirates, any pageson which those wordsappear as a phrasereceive a score of X.
Image source: Google
Source: Google Hacks, p. 21
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How Google WorksHow Google Works -- AdjacencyAdjacency
Google then
measures theadjacency betweenyour keywords and
gives those pagesa score of Y.
What does this
mean in English?Well
Image source: Google
Source: Google Hacks, p. 21
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How Adjacency WorksHow Adjacency Works
A page that says
My favorite Disneyattraction, outside ofFantasyland, is Pirates of the Caribbean
will receive a higher adjacency score than a pagethat says
Walt Disneywas a both a genius and ataskmaster. The team at WDI spent manysleepless nights designing Fantasyland. But
nothing could compare to the amount ofImagineering work required to create Piratesof the Caribbean.
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How Google WorksHow Google Works -- WeightsWeights
Then, Google measures the number
of times your keywords appear onthe page (the keywords weights)and gives those pages a score of Z.
A page that has the word disneyfour times, fantasylandthree times,andpirates seven times wouldreceive a higher weights score than apage that only has those words once.
Source: Google Hacks, p. 21
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You StillYou Still
With Me?With Me?
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Putting it All TogetherPutting it All Together
Google takes
The phrase hits (the Xs), The adjacency hits (the Ys),
The weights hits (the Zs), and
About 100 other secret variables Throws out everything but the top 2,000
Multiplies each remaining pages individual
score by its PageRank And, finally, displays the top 1,000 in
order.
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PageRank?PageRank?
There is a premise in higher education that theimportance of a research paper can be judged by
the number of citations the paper has fromother research papers.
Google simply applies this premise to the Web:
the importance of a Web page can be judged bythe number of hyperlinks pointing to it from other pages.
Or, to put it mathematically [brace yourself thenext slide contains the intimidating-lookingequation I warned you about]
Source: Google Hacks, p. 294
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The PageRank AlgorithmThe PageRank Algorithm
+++=
)(
)(...
)1(
)1()1()(
TnC
TnPR
TC
TPRddAPR
Where
PR(A) is the PageRank of Page A
PR(T1) is the PageRank of page T1
C(T1) is the number of outgoing links from the pageT1
d is a damping factor in the range of 0 < d < 1,usually set to 0.85
Source: Google Hacks, p. 295
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You Can Start Breathing AgainYou Can Start Breathing Again
I promise there are no more equations inI promise there are no more equations inthis presentationthis presentation.
I just wanted to show you that thePAGE RANK of a Web page is the sum ofthe PageRanks of all the pages linking to it
divided by the number of links on each ofthose pages. A page with a lot of (incoming) links to it is
deemed to be more important than a pagewith only a few links to it.
A page with few (outgoing) links to otherpages is deemed to be more important than apage with links to lots of other pages.
Source: Google Hacks, p. 295
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PART ONE :PART ONE :
SummarySummary Google first searches for your keywords as a
phrase and gives those hits a score of X.
Google then searches for keyword adjacency andgives those hits a score of Y.
Google then looks for keyword weights and givesthose hits a score of Z.
Google combines the Xs, the Ys, the Zs, and awhole bunch of unknown variables, and thenweeds out all but the top 2,000 scores.
Finally, Google takes the top 2,000 scores,multiplies each by their respective PageRank, anddisplays the top 1,000.
I think.
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PART TWO:PART TWO:
More Stuff No One Tells YouMore Stuff No One Tells You
Googles shocking secretsrevealed!
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Googles Boolean Default isGoogles Boolean Default is
ANDAND
But there are ways to getaround that.
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Boolean Default isBoolean Default is ANDAND
If you search for more than one keyword
at a time, Google will automatically searchfor pages that contain ALL of yourkeywords.
A search for disney fantasylandpirates is the same as searching fordisney AND fantasyland AND pirates
But, if you try to useAND on your own,
Google yells at you.
Source: http://www.google.com/help/basics.html
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PHRASES PHRASES To search for phrases, just put your
phrase in quotes. For example, disney fantasylandpirates of the caribbean This would show you all the pages in Googles
index that contain the word disney AND the
word fantasylandAND the phrasepiratesof the caribbean (without the quotes)
By the way, while this search is technicallyperfect, my choice of keywords contains a(deliberate) factual mistake. Can you spotit?
Source: http://www.google.com/help/refinesearch.html
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Arr, There She Blows!Arr, There She Blows!
Pirates of theCaribbean
- isnt in Fantasyland,- its in Adventureland
in Orlando and NewOrleans Square inAnaheim.
So searching fordisney AND
fantasyland ANDpirates of thecaribbean probablyisnt a good idea.
Image source: http://www.balgavy.at/
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BooleanBoolean OROR
Sometimes the defaultAND gets in theway. Thats where ORcomes in.
The Boolean operator ORis always inall CAPS and goes between keywords.
For example, an improvement over our
earlier search would be disneyfantasyland OR pirates of thecaribbean
This would show you all the pages in Googlesindex that contain the word disney AND theword fantasylandOR the phrasepirates ofthe caribbean (without the quotes)
Source: http://www.google.com/help/refinesearch.html
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Three Ways toThree Ways to ORORat Googleat Google
Just type ORbetween keywords disney fantasyland OR
pirates of the caribbean
Put your ORstatement in parentheses disney (fantasyland OR
pirates of the caribbean) Use the | (pipe) character in place of the wordOR
disney (fantasyland |pirates of the caribbean)
All three methods yield the exactsame results.
Source: Google Hacks, p. 3
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OR, She Blows!OR, She Blows!
Just remember,
Googles Booleandefault isAND
Sometimes thedefaultAND gets in
the way. Thats
where ORcomes in.
Image source: http://www.phil-sears.com/
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CapitalizationCapitalizationDoes NOT MatterDoes NOT Matter
The old AltaVista trick oftyping your keywords in lowercase is no longer necessary.
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How Insensitive !How Insensitive !
Google is notcase sensitive.
So, the following searches all yieldexactly the same results:
disney fantasyland piratesDisney Fantasyland Pirates
DISNEY FANTASYLAND PIRATES
DiSnEy FaNtAsYlAnD pIrAtEs
Source: http://www.google.com/help/basics.html
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Google Has a Hard Limit ofGoogle Has a Hard Limit of10 Keywords10 Keywords
Bet you didnt know THAT!
Source: Google Hacks, p. 19
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Googles 10 Word LimitGoogles 10 Word Limit
Google wont accept more than 10
keywords at a time. Any keyword past 10 is simply
ignored. How can you get around this limit?
Well, first you need to rememberthat
Source: Google Hacks, p. 19
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Google Ignores a BUNCHGoogle Ignores a BUNCHof Common Wordsof Common Words
Words to avoid
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Stop WordsStop Words
To enhance the
speed andrelevancy of yourWeb search,
Google routinelyand automaticallyignores common
words andcharacters knownas stop words.
Source: http://www.google.com/press/guide/reviewguide_7.html
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Stop, _ _ Name _ Love
This is certainly not a canonical list, but
here are 28 stop words I know about. a, about, an, and, are, as, at, be, by,
from, how, i, in, is, it, of, on, or, that, the,
this, to, we, what, when, where, which,with
You can force Google to search for a stopword by putting a + in front of it (forexamplepirates +of +the caribbean)
Source: 10/23/02 post by Bill Todd to news:google.public.support.general
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Dealing with the 10 Word LimitDealing with the 10 Word Limit
Omit the stop
words in yoursearch terms andyoull probably
never run into the10 word limit.
Another way
around the limit isto use wildcards.
Image source: http://www.alloyd.com/
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Google DOES SupportGoogle DOES SupportWildcard Searches Sort Of.Wildcard Searches Sort Of.
When you wish upon a *.
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WildcardsWildcards
Wildcards are characters, usually asterisks
(*), that represent other characters. For example, some search engines
support a technique called stemming
With stemming, you search for something likepirate* and the search engine shows you all
the pages in its database that contain variants
of the word pirate pirates, pirated, etc. But, did you notice I said
some search engines?
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Google and WildcardsGoogle and Wildcards
Google doesnt support stemming.
Rather, Google offers full-word wildcards.
For example, if you search Google for its+a * world, Google shows you all of thepages in its database that contain the
phraseits a small world and its anano world and its a Linux world and so on.
Source: Google Hacks, p. 37
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its +a * worldits +a * world
The ++ before a is
required because it isa stop word and wouldotherwise be ignored.
Most of the hits arephrases becausethats what Googlelooks for first.
Oh, and I defyyou toget that song out ofyour head!Image source: http://themeparksource.com/
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TheThe OrderOrder of Yourof YourKeywords MattersKeywords Matters
A me life for pirates?A me life for pirates?
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How Google WorksHow Google Works
When you conducta search at Google,it searches for Phrases, then
Adjacency, then
Weights.
Because Googlesearches forphrases first, theorder of yourkeywords matters.Image source: Google
Source: Google Hacks, p. 20-22
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For ExampleFor Example
A search for disneyfantasyland
pirates yields the
same number of hits
as a search for
fantasylanddisney pirates,
but the order of
those hits especially the first10 is noticeably
different.
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PART TWO:PART TWO:
SummarySummary Googles Boolean default is AND.
Capitalization does not matter. Google has a hard limit of
10 keywords.
Google ignores a BUNCH ofcommon words.
Google does supportwildcard searches sort of.
The order of your keywords matters.
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PART THREE:PART THREE:Advanced Search OperatorsAdvanced Search Operators
Beyond plusses, minuses,ANDs, ORs, quotes, and *s
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How Google Finds New PagesHow Google Finds New Pages
Google has specialprograms calledspiders (a.k.a.
Google bots) thatconstantly search theInternet looking fornew or updated Web
pages. When a spider finds a
new or updated page,it reads that entire
page, reports back toGoogle, and then visitsall of the other pagesto which that new page
links.Image source: http://www.disobey.com/
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Paging MissPaging Miss MuffetMuffet
When the spider reports back to
Google, it doesnt just tell Google thenew or updated pages URL.
The spider also sends Google acomplete copy of the entire Webpage HTML, text, images, etc.
Google then adds that page and allof its content to Googles cache.
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So What?So What?
When you search Google, youre actually
searching Googles cache of Web pages. And because of this, you can search for
more than text or phrases in the body of a
Web page. Google has some secret, advanced search
operators that let you search specific partsof Web pages or specific types ofinformation.
Source: Google Hacks, p. 5
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Advanced OperatorsAdvanced Operators
Query modifiers
daterange:
filetype:
inanchor:
intext: intitle:
inurl:
site:
Alternative query types
cache:
link:
related:
info:Other information needs
phonebook:
stocks: define:
Google Calculator
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Query ModifiersQuery Modifiers
Stuff you can add to the end
your regular searches
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daterange:daterange:
daterange: limitsyour search to a
particular date orrange of dates that apage was indexed byGoogle.
daterange: onlyworks with Juliandates, so youll needto find a Julian date
converter online. The Julian date must
be an integer(no decimals.)
Source: Google Hacks, p. 6
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daterange:start-stop
pirates daterange:2452401-2452766
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filetype:filetype:
filetype: restrictsyour results to files
ending in ".doc" (or.xls, .ppt. etc.), andshows you only filescreated with the
correspondingprogram. There can be no space
between filetype:
and the file extension The dot in the file
extension .doc isoptional.
Source: http://www.google.com/help/faq_filetypes.html
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GooglesGoogles OfficialOfficial FiletypesFiletypes
Adobe PortableDocument Format
(pdf)
Adobe PostScript (ps)
Lotus 1-2-3 (wk1,wk2, wk3, wk4, wk5,wki, wks, wku)
Lotus WordPro (lwp)
MacWrite (mw)
Microsoft Excel (xls)
Microsoft PowerPoint(ppt)
Microsoft Word (doc)
Microsoft Works (wks,wps, wdb)
Microsoft Write (wri)
Rich Text Format (rtf) Text (ans, txt)
Source: http://www.google.com/help/faq_filetypes.html
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filetype:extension
pirates filetype:pdf
pirates -filetype:pdf
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inanchor:inanchor:
Using inanchor:
restricts the results to
text in a pages linkanchors.
There can be no space
between inanchor:and the followingword.
You can also searchfor phrases. Just putyour phrase in quotes.
Source: http://www.google.com/help/operators.html
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Link Anchor Text?Link Anchor Text?
Pirates of the Caribbeanopened March 18, 1967.
Please sign our
guestbook
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inanchor:terms
inanchor:guestbook
pirates -inanchor:walt disney
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intext:intext:
intext: ignores linktext, URLs, and titles,
and only searchesbody text. intext: helps you
find query words that
are too common inURLs and links. There can be no space
between intext: and
the following word. You can also search
for phrases. Just putyour phrase in quotes.
Source: Google Hacks, p. 5
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intext:terms
intext:disney
pirates -intext:disney.com
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intitle:intitle:
Using intitle:restricts the results to
documents containinga particular word in itstitle.
There can be no spacebetween intitle:and the followingword.
You can also searchfor phrases. Just putyour phrase in quotes.
Source: http://www.google.com/help/operators.html
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Title?Title?
Pirates of the Caribbean
...
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intitle:terms
intitle:pirates
pirates -intitle:walt disney
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A Quick QuestionA Quick Question
What would happen if I searched forintitle:walt disney (without thequotes)?
Google would look for every pagewith the worldwalt in its title ANDthe word disney somewhere in itsbody.
Remember, the quotes are kind ofimportant if you want to search forphrases using intitle:
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inurl:inurl:
Using inurl:
restricts the resultsto documentscontaining a
particular word inits URL.
There can be no
space betweeninurl: and the
following word.
Source: http://www.google.com/help/operators.html
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URL ?URL ?
A URL is a uniform resource locator,
a string that uses a standard syntaxto identify an access protocol,location, and identifier for a file or
other Internet resource.http://www.disney.com/
http://www.google.com/
ftp://wuarchive.wustl.edu/
news:google.public.support.general
Source: http://search400.techtarget.com/newsItem/0,289139,sid3_gci850,00.html
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inurl:term
inurl:disney
pirates inurl:disney
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site:site:
Using site:
restricts the resultsto those websitesin a domain.
There can be nospace betweensite: and the
domain.
Source: http://www.google.com/help/operators.html
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site:domain
pirates site:disney.com
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Using site:Using site:
You use site: in conjunction with anothersearch term or phrase.
pirates site:disney.com
You can also use site: to exclude sites.pirates site:disney.com
You can use site: to exclude or includeentire domains (and, like with filetype, thedot is optional).
pirates site:compirates site:edu
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Alternative Query TypesAlternative Query Types
Stuff you can use,if you want to search
without using any keywordswithout using any keywords
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cache:cache:
Using cache: shows
the version of a web
page that Google hasin its cache.
There can be no space
between cache: andthe URL.
You can use cache: in
conjunction with akeyword or phrase,but few do.
Source: http://www.google.com/help/operators.html
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cache:URL
cache:disney.com
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link:link:
Using link:
restricts the resultsto those web pagesthat have links to
the specified URL. There can be no
space between
link: and theURL.
Source: http://www.google.com/help/operators.html
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link:URL
link:disney.com
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related:related:
Using related:
lists web pagesthat are "similar"to a specified web
page. There can be no
space between
related: and theURL.
Source: http://www.google.com/help/operators.html
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related:URL
related:disney.com
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info:info:
Using info:
presents someinformation thatGoogle has about a
particular webpage.
There can be no
space betweeninfo: and the
URL.
Source: http://www.google.com/help/operators.html
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info:URL
info:disney.com
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Other Information NeedsOther Information Needs
Did you know that Google can look upphone numbers, stock quotes,
dictionary definitions, and even the answer to math problems?
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phonebook:phonebook:
There are actuallythree different Google
phonebook operators. Usingphonebook:
searches the entireGoogle phonebook.
Using rphonebook:searches residentiallistings only.
Usingbphonebook:searches businesslistings only.
Source: http://www.google.com/help/operators.html
h h b k
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How to Use the PhonebookHow to Use the Phonebook
first name (or first initial), last name, city(state is optional)
first name (or first initial), last name,state
first name (or first initial), last name, area
code first name (or first initial), last name, zip
code
phone number, including area code last name, city, state last name, zip code
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phonebook:Data
phonebook:disneyland ca
phonebook:(714) 956-6425
k
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stocks:stocks:
If you begin a querywith stocks: Google
will treat the rest ofthe query terms asstock ticker symbols,and will link to a
Yahoo finance pageshowing stockinformation for those
symbols. Go crazy with the
spaces Googleignores them!
Source: http://www.google.com/help/operators.html
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stocks:Symbol1 Symbol2
stocks: msft
stocks: aapl intc msft macr
d fid fi
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define:define:
If you begin a querywith define: Google
will display definitionsfor the word or phrasethat follows, ifdefinitions are
available. There can be no space
between define: and
the word or phraseyou wish to define.
You dont need quotesaround your phrases.
Source: http://www.google.com/help/features.html#definitions
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define:term
define:pirate
define:barbary coast
G l C l l tG l C l l t
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Google CalculatorGoogle Calculator
Simply key in whatyou'd like Google to
compute (like 2+2)and then hit enter.
Googles Calculatorcan solve mathproblems involvingbasic arithmetic, morecomplicated math,
units of measure andconversions, andphysical constants.
Source: http://www.google.com/help/features.html#calculator
3+44
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3+44
56*78
1.21 GW / 88 mph
100 miles in kilometers
sine(30 degrees)
G*(6e24 kg)/(4000 miles)^2
0x7d3 in roman numeralsFor instructions on how to use the Google Calculator, see
http://www.google.com/help/calculator.html
PART THREE:PART THREE:d d O
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Advanced OperatorsAdvanced Operators
SUMMARYSUMMARYQuery modifiers
daterange:
filetype:
inanchor:
intext: intitle:
inurl:
site:
Alternative query types
cache:
link:
related:
info:Other information needs
phonebook:
stocks: define:
Google Calculator
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The Last Part:The Last Part:Google ResourcesGoogle Resources
Where to get more
information
htt // l /h l /htt // l /h l /
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http://www.google.com/help/http://www.google.com/help/
Google HelpCentral
Free guides andFAQs that tell you
about Websearching ingeneral and
Googles featuresin specific.
G l S t NG l S t N
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Google Support NewsgroupGoogle Support Newsgroup
Google has a freeUsenet newsgroup:google.public.
support.general
You maybe able toaccess thisnewsgroup through
your Usenetreader.
G l S t NGoogle S ppo t Ne sg o p
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Google Support NewsgroupGoogle Support Newsgroup
You can also searchfor the google.
public.support.general newsgroup atnews.google.com.
The easiest way toaccess the newsgroupis to just click on theuser support
discussion forum linkat the top of theGoogle Help Centralpage.
G l H kGoogle Hacks
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Google HacksGoogle Hacks
Google Hacks byCalishain and Dornfest
US$24.95 (ISBN0596004478)
This is an extremely
advanced book writtenfor Perl programmers,NOT you and me.
But I still highlyrecommend it.
Image source: Amazon.com
O GoalsOur Goals
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Our GoalsOur Goals
Learn how Google reallyworks.
Discover some Google secrets no oneever tells you.
Play around with some of Googlesadvanced search operators.
Find out where to get more Google-related help and information.
DO ALL OF THIS IN ENGLISH!
Fair Use DisclaimerFair Use Disclaimer
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Fair Use DisclaimerFair Use Disclaimer
This presentation was created following the FairUse Guidelines for Educational Multimedia.Certain materials are included under the Fair Use
exemption of the U.S. Copyright Law. Furtheruse of these materials and this presentation is
restricted.
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GOOGLE 201:GOOGLE 201:
AdvancedAdvanced GoogolgyGoogolgy
a presentation by
Patrick Douglas Crispen
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