Alfons Cornella

fundador & presidentInfonomia.com

el motor de la

innovació

http://www.uncharitable.net/about_book.html

organitzacions

1

serveis

mercats

recursos

què

qui

com

ideas valor

resultats

mgmt

serveis

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resultats

ideasvalor

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EINES PER TENIR BONES IDEES

serveis

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recursos

results

ideasvalor

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EINES PER ANALITZAR EL VALOR

serveis

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recursos

resultats

ideasvalor

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EINES PER ASSEGURAR

RESULTATS

serveis

mercats

recursos

IDEAS VALOR

RESULTATS

risc tècnic risc de mercat

risc execució

exemples

2

serveis

mercat

recursos

results

ideasvalor

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EINES PER TENIR BONES IDEES

serveis

mercat

recursos

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ideasvalor

mgmt

EINES PER ANALITZAR EL VALOR

serveis

mercat

recursos

resultats

ideasvalor

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EINES PER ASSEGURAR

RESULTATS

Experiments have shown that the right early interventions can correct this cycle.

Birmingham invested £41m in a range of schemes

helping families at risk, ultimately saving £101m in better outcomes for children.

Research suggests every £6,000 invested in Family Nurse Partnerships,

a programme for teenage mothers, saves £17,500 in unemployment

and educational failure later.

KPMG have estimated that intensive tuition programmes for children

with lowest ability in

literacy and maths can save up to £19 for every pound spent. Scaled up, such

policies could have a profound

impact on Britain’s structural deficit,

much of which is caused by paying for the future costs of social failure.

Com?

3

qui?

4

serveis actuals serveis nous

clients

actuals

clients

nous

serveis actuals serveis nous

clients

actuals

clients

nous

http://ww

w.m

ds.gov.br/bolsafamilia/

serveis actuals serveis nous

clients

actuals

clients

nous

sobreservitssubservitsnoservits

models

5

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

El modelo de negocio

multifaceta:

el ejemplo de Google

Gratis

Anzuelo y Pesca

Innovación abierta

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

Fuente: Business Model Generation (2009)

serveis actuals serveis nous

clients

actuals

clients

nous

clients AVUI clients +3

serveis

actuals

serveis

+3

conclusions

+1

D O Cx x

disseny operacions clients

D

O C

Cada día, una idea

KEY PARTNERS

(suppliers & partners)

WHICH?

Strategic alliance between

non-competitors

Coopetition

Joint ventures

Buyer-supplier relationships

WHY?

Optimization and economy of

scale

Reduction of risk and

uncertainty

Acquisition of particular

resources and activities

KEY ACTIVITIES

Production (manufacturing)

Problem-solving

(→ training)

Platform/network

(→ platform management)

KEY RESOURCES

Physical (mfg, systems,

networks)

Intellectual (hands,

knowledge, patents,

databases)

Human (researchers,

salesforce)

Financial (cash, credit,

stock options)

COST STRUCTURE

Cost-driven business models (→ focus on minimize costs. Ex: Ryan Air)

Value-driven business models (→ focus on value creation. Ex: Luxury Hotels)

Fixed cost

Variable cost

Economics of scale (fall of average cost per unit)

Economics of scope (same resource applied to different markets or customers)

REVENUE STREAMS

The cash the company generates from each customer segment

(who is willing to pay)

One-time payment or recurring revenues

Asset sale (books) | Usage fee (hotel room) | Licensing | Lending/renting/leasing

Subscription fees (gym) | Brokerage fees | Advertising

Fixed menu pricing (list price, product feature dependent, costumer segment

dependent, volume dependent) or dynamic pricing (negotiation, yield

management, real-time market, auctions)

VALUE PROPOSITION

Bundle of products & services

Solves a problem or satifies a

need

Value may be Quantitative or

Qualitative

EXAMPLES OF VALUE:

Newness (cell phones)

Performance

Customization

Getting the job done (Rolls Royce)

Design

Brand / Status (Rolex)

Price (Ryan Air)

Cost reduction (salesforce)

Risk reduction (guarantee)

Accesibility (Net Jets)

Convenience / usability (iPod)

RELATIONSHIP

For customer adquisition

For customer retention

For booting sales

EXAMPLES OF RELATIONSHIP:

Personal assistance

Dedicated personal assistance

Self-service

Automated services

Communities

Co-creation

CHANNELS

How a company communicates

with its customers

Phases:

Rising awareness

Helping customers evaluate the VP

Delivering the VP

Providing non-purchase VP

Channel types

Own (salesforce, wholesale, own

services)

Partner (partner services,

wholesale)

CUSTOMER SEGMENTS

Mass market

Niche market

Segmented

Diversified (unrelated)

Multi-sided (ex: VISA)