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“Are the bosses always going to have the best ideas?

NOT LIKELY”

DAVID KELLEYFundador, IDEO

NOT LIKELY”

Existen procesos para la innovación

H C D

HCD

El valor del Designthinking

Innovation beginns with an eye

INNOVATION begins with an eye

Buscar la promesa en una idea, no sus fallas

Build on top of others ideas

Collaboration

T- Shaped MindsInterdisciplinario es diferente de Multidisciplinario

Diversidad

Prototipar para aprenderEnlightened trial and error succeeds over the planning of the lone

genius.

Fail often to succeed sooner

El Cliente no es stakeholder. Es player.

Es nuestro trabajo conocer al USUARIO

Saber lo que quiere. Saber quién es.

La Innovación no es un proceso eficiente. Es un proceso de generación

de valorCaos, Risas, Riesgo, Experimentación, Errores

No productos. No servicios.

Diseñamos Comportamientos.

Easter egg

Algunas citas

“Nunca vayas a una reunión con un cliente sin un prototipo” -

Dennis Boyle

"Part of maintaining a thriving creative culture is giving people time and permission to play." —Tim Brown

“So innovation is not a continuous activity; it’s a project-based activity. If you don’t have a process for choosing projects, starting projects, doing projects, and ending projects, you will never get very good at innovation”. - Tim Brown

“You got to hire people who don't listen to you. I don't think that corporate america is ready to hear that right yet”. - David Kelley

“Status comes from who gets the best idea, not who's older, not who's with the company longest, not who has the biggest title”. - David Kelley

“The trick is to find this actual experts so that you can learn much more quickly that you could just by doing in the normal way and just learning about it yourself. “ - David Kelley

“Organized chaos? It's not organized chaos. It's focused chaos”. - David Kelley