Elyn BMA349 - Cadbury Presentation Slides
Transcript of Elyn BMA349 - Cadbury Presentation Slides
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Cadbury CampaignElyn ChenThe Gunners Agency
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Today’s Presentation
GOALS• Increase market share• Increase profit
The Gunners Agency• Team Structure and Capabilities• Example Work
Current Problems and Issues• Target market audience issue• Current marketing tools
Recommendation• Future Marketing Strategies• Future Communication Tools
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The Gunners Agency
• Over 20 experience in the industry• Specialises in marketing strategy, advertising
campaigns, and social media marketing• A team of specialists across different areas• Created successful campaigns of household brands
such as Kelloggs, Arnotts Biscuits, and Pauls Milk
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Current Problems
• Target audience of people aged over 25• Confusing messaging with the use of Cartoons in
current advertising campaigns• TV Advertisement• Magazines
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Marketing Strategies
TacticMobile Application
TacticCommunity service program
TacticSocial media channelsCompetition
Community Services
Social Media
Digital Strategy
Increase market audience, sales and brand awareness
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Social Media Strategy
• Increase product exposure by having an online presence across social media channels such as Instagram, Facebook and Twitter
• Personalised advertisement campaigns (i.e.: Target specific products to peoples’ interests
• Photos competition on Instagram to increase brand and (new) products awareness
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Community Service Strategy
• Community Service Programs• Exposure to rural areas• Winning the hearts of people in different age groups
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Digital Strategy
• Mobile apps for both Android and Apple (IOS)• Promote brand awareness• People can browse through products and know where
to buy them• Push notification to customers according to what they
like
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Net Revenue (in Millions) in the Asia Pacific Region
2013 2014 20151,450
1,500
1,550
1,600
1,650
1,700
Net Revenue
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Forecast Net Revenue (in Millions) in the Asia Pacific Region with new marketing strategies are implemented
2013 2014 2015 2016 20170200400600800
1,0001,2001,4001,6001,8002,000
Net Revenue
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Why work with us?
• The sky is endless• Capture more market
shares• Increase revenue• Fun team
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Thank you!