Tipografía: conceptos básicos.

Otoño 2009.

Mtro. Omar Sosa Tzechttp://www.tzek-design.com/blog

Conceptos básicos de tipografía.

Fuente.

aBaskerville Regular 900 pt.

Familia Tipográfica.

Baskerville Regular

Baskerville Semibold

Baskerville Bold

Baskerville Italic

Baskerville Semibold Italic

Baskerville Bold Italic

Peso.

Baskerville

Baskerville

Baskerville

aaa

Modulación.

oe oe oe

Contraste.

pues puesAlto contraste Bajo contraste.

Línea base.

x Baskerville

Altura de las x.

x Baskerville

x amor kt

Línea de las mayúsculas.

x Baskerville

Línea media.

x Bask E H F

Ascendentes y descendentes.

gato felpa

Ligaduras.

fiel

Caja baja.

abcdefghijklmnñopqrstuvwxyz

Caja alta.

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

Versalitas.

abcdefghijklmnñopqrstuvwxyz

abc ABC x

Puntaje.

hola y hola y hola y hola y

Divona Regular 60 pt.

Times New Roman Regular 60 pt.

Optima Regular 60 pt.

Helvetica Regular 60 pt.

* Pica

* Punto

* Em

hola y hola y hola y hola y

Divona Regular 5p0.

Times New Roman Regular 5p0.

Optima Regular 5p0.

Helvetica Regular 5p0.

Serif y San Serif.

taxi taxiSerif San Serif

Kerning.

taxi

t a x i

t a x i

Tracking.

taxi drivertaxi drivertaxi driver

Leading o interlineado.

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

Information design is the defining, planning,

and shaping of the contents of a message and

the environments it is presented in with the

intention of achieving particular objectives in

relation to the needs of users.

Information design is the defining, planning,

and shaping of the contents of a message and

the environments it is presented in with the

intention of achieving particular objectives in

relation to the needs of users.

Alineación.

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

Izquierda.

Information design is the defining, planning, and shaping of the contents of a message and

the environments it is presented in with the intention of achieving particular objectives in

relation to the needs of users.

Derecha.

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the

intention of achieving particular objectives in relation to the needs of users.

Centrada.

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

Justificado.

Color tipográfico.

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

Big Caslon 10/12 (suposición sólo para ejemplificar)

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

Cochin Regular 10/12 (suposición sólo para ejemplificar)

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

Cochin Bold 10/12 (suposición sólo para ejemplificar)

Information design is the defining, planning,

and shaping of the contents of a message and

the environments it is presented in with the

intention of achieving particular objectives in

relation to the needs of users.

Cochin Bold 10/20.4 (suposición sólo para ejemplificar)

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

Cochin Bold 10/9.6 (suposición sólo para ejemplificar)

Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

Copperplate Light 10/9.6 (suposición sólo para ejemplificar)

Gracias.

* Familia y fuentes tipográficas usadas sin fines comerciales, sólo para demostraciones educativas.