Presented by Javier Saralegui/Confidential

DangerTV• DangerTV is the first digital destination for both

professional and user generated danger content

• DangerTV content is both short form and long form and will also include live programming

• Available via online, mobile, OTT, smart TV, and gaming platforms

• Content mission: "to evoke awe"

DangerTV Opportunity

• Men are viewing thrilling, dangerous content more than ever before

• There is no 24/7 danger destination online or on cable

• A proliferation of shows from I Shouldn't be Alive to Deadliest Catch validate DangerTV's content strategy

• Advertising industry move toward branded entertainment and danger themed commercials benefits DangerTV

DangerTV Team

• Javier Saralegui: Former President-Univision Cable Networks, Univision Online

• Alvaro Saralegui: Former Publisher, Sports Ilustrated, President- Quokka, Consults for NFL

• Scott Falconer: Former Senior Architect JAGTAG, mobile messaging platform sold in 2012

• Glenn Thomas: Founder- Smashing Ideas, a digital marketing agency focusing on innovation

8

Digital Video Franchises Become Mainstream

• Netflix surpasses HBO with total number of subscribers and is one of the best performing S&P stocks since 2007

• Disney, Fox and NBC take Hulu off the block and agree to invest $750 MM

• Vice revenues were estimated to reach $1B in2016 and claims a $2.5B valuation

• Chernin Group buys anime site Crunchyroll to expand online video assets

Danger and Live Global Events

• Red Bull Space Jump delivers 24 MM views

• Wallenda High Wire walk across Grand Canyon garners 12 MM views

• Maverick's giant surf competition blows servers after 1MM uniques simultaneously tune-in

• Nat Geo underwrites Alex Honnold free climb in Taipei

DangerTV Content Strategy• Long form non-fiction production houses and catalogues:

rev share and minimum guarantee deals

• Short form: in negotiation with international news bureaus (AFP) for danger-centric daily news clips and segments

• Pre-viral content discovery via Newship/Spike algorithms which includes access to creators and influencers of that content

• DangerTV future stars: have begun to reach out to potential DangerTV stars like Laird Hamilton and Les

• Integrated social sharing, contests/giveaways, and gamification drive viral sharing

• Daily news/blog posts drive social conversation and search engine rankings

• Facebook sharing and optimization drives discovery and social viewing

• Media partners, whether MSG or others, provides brand awareness/viewership

• Twitter feed and engagement drives social conversation

• YouTube acts as a barker channel for programming discovery

• Social platforms such as Reddit/Buzzfeed/Instagram/Snapchat/etc used opportunistically and tested for acquisition/retention

• SEO long tail optimization drives discovery

• Email marketing and push notifications drive return engagement

Audience Acquisition and Retention: Organic

• Social media advertising targets social Influencers + predisposed viewers based on social graph/history

• Content marketing drives to website or app depending on device

• Low cost remnant space video/banner advertising drives volume acquisition

• Search advertising on low cost long tail terms drives audience acquisition

• Paid tweets/posts by influencers drives discovery

• Street teams target universities and events to rapidly drive audience

• Remarketing campaigns to site visitors drives site re-engagement

Audience Acquisition and Retention: Paid

DangerTV Core Revenue Model Follows Marketers' Ad Budgets

• DangerTV will derive its revenues at the outset from digital video advertising

• Online video ad budgets expected to grow 7.7B to 12.8B by 2016

• Branded entertainment provides premium CPMs and production related revenue

• DangerTV has broad male appeal with a core M18-34 year old audience

• Top ten ad spenders include wireless, auto and insurance, DIY and alcholic beverage-all have male targets

DangerTV Ancillary Revenue Streams

• VOD/Subscriptions -Premium content

• PPV - Live events

• In-app purchases and subscriptions

• DangerTV product licensing

• Gaming

• Branded entertainment production

• Original content licensing

DangerTV: The Product

• Will launch on web + mobile

• Drive push viewing

• Drupal Platform, open source

• Online web destination will drive app downloads

• Other platforms on drawing board including X-Box, Roku, Playstation

• Stream with Ooyala or Brightcove

Unprecedented Engagement

• DangerTV isn't a channel, its an experience

• Provides short and long form content that resonates with millennial men

• Focused on providing perfect environment for branded entertainment

• Available on web, mobile and OTT

• Extensions can include any other type of outreach, including in-theater, college tour and more

18

THANK YOU!

For more information contact javier@DangerTV.com