APPS: Monetización y modelos de negocio

Alejandro Silva silva@genexus.com

#GX25

Paid

Freemium

Subscription

In-App

Ads

Sponsorship

MONETIZATION

Quién paga?

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Paid

Freemium

Subscription

In-App

Ads

Sponsorship

MONETIZATION

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PAID Competencia! “Nichos” En retracción

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Subsidio directo = “El primero es gratis…pagas por el resto” Subsidio 3ros = Ads Freemuim = algunos pagan por todos http://www.freemium.org/

FREE

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FREEMIUM

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Contenido SAAS Up-selling/Cross-selling

SUBSCRIPTION

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SUBSCRIPTION

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App = storefront Moneda virtual Upgrades (30%) & Consumables (68%) http://www.raywenderlich.com/39647/40-secrets-to-making-money-with-in-app-purchases

COMPRAS IN-APP

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COMPRAS IN-APP

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Paid

Freemium

Subscription

In-App

Ads

Sponsorship

MONETIZATION

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ADS El usuario es el producto! Tracción + Targeting

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ADS

Avisador

•  Productos/Servicios

•  Objetivo/Target•  Presupuesto

APP

•  Contexto/Público•  Características•  Tracción•  Ad Manager

Usuarios

•  Demographics•  Location•  Comportamiento

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ADS Formato

Text

Banner

Interstitals

Video

Install

Ad Manager

Stores

3ros

Custom

Target

Contextual

Behavioral

Location

Demography

Event

Open

Login

Registration

View

…

Acción

Tap for ad

Rewards

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ADS

#GX25

ADS Formato

Text

Banner

Interstitals

Video

Install

Ad Manager

Stores

3ros

custom

Targeting

Contextual

Behavioral

Location

Demographics

Event

Open

Login

Registration

Checkout

…

Acción

Tap for ad

Rewards

#GX25

ADS

#GX25

Demo + Paid Paid + InApp (+ marketing) Freemium+Ads Ads + Rewards + InApp

RESEARCH

#GX25

Paid

Freemium

Subscription

In-App

Ads

Sponsorship

MONETIZATION

#GX25

SPONSORSHIP

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Branded apps – “Powered by” Sponsored content - Promote to sponsor Custom ads

SPONSORSHIP

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SPONSORSHIP

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Paid

Freemium

Subscription

In-App

Ads

Sponsorship

MONETIZATION

#GX24

¡MUCHAS GRACIAS! Alejandro Silva

silva@genexus.com