Segmentation Targeting Positioning Grishma PutranKrishma SandesraVarshini Reddy

HISTORYParle Products was founded in 1929 in British India by the Chauhan family of Vile Parle, Mumbai.

Determining who the actual and potential customers areIdentifying segmentsAnalyzing the intensity of competitors in the market Selecting the attractive customer segments

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30 Years and Still Going Strong

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